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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Mustang GT350 reveal coming Nov 17?

Ford looks to have something really big planned for the 2014 Los Angeles Auto Show. The Blue Oval has released the first of five teaser videos on the brand's performance heritage, and aside from some great images of racers over the years, the video includes a series of teaser images, the last of which points to November 17, 2014.
That's the day before press days open in LA, and considering the propensity of global automakers to plan lavish debuts the night before a major international auto show, it's a virtual certainty that Ford will be showing off some sort of special vehicle.
That'd be news in and of itself, but based on the images shown in Ford's teaser video - which include an Alcantara steering wheel, a "Powered by Ford" valve cover, aluminum pedals, sticky tires, a big, round exhaust tip, a honeycomb grille and a serious set of wheels - it seems very likely that Ford will be showing something performance oriented.

Which of these high-powered pickup classics would you choose?

High-performance pickups would appear to be having a moment on the auction site Bring a Trailer, with two tempting examples up for auction right now: a 1971 Ford Ranchero GT and a 1991 GMC Syclone. These trucks are a generation apart, but they each represent the peak muscle truck of their time. The Ranchero, of course, was Ford's car-based pickup, and Ford took advantage of its Torino roots by offering the same ultra-high-performance 429 Cobra Jet V8 in the Ranchero as it did in the Torino-branded coupes and convertibles. The 429 V8 in this truck is said to be numbers-matching, and it looks the business topped with an air scoop poking through the hood. It's paired with a three-speed automatic and a limited slip differential, reportedly one of only 82 1971-model Rancheros with this powertrain combo. As a Ranchero GT, this example sports hidden headlights, and the dual sport mirrors and vinyl top further establish its kinship with its passenger-car siblings. A set of factory Magnum 500 wheels and a respray in the original red add to the muscle-truck vibe. Two decades later, car-based pickups were dead, so when GMC decided to revive the muscle-truck genre it did so with the mid-size Sonoma. The resulting Syclone put a more modern spin on the fast-pickup idea (and on the spelling of "cyclone"). This hi-po hauler uses a 4.3-liter V6 topped with a Mitsubishi turbocharger that helped it make 280 horsepower. It's mated to a floor-shifted four-speed automatic and a Borg-Warner all-wheel-drive system with a 35/65 torque split. The Syclone was a one-year-only model, of which just under 3,000 were built. All were black with matching cloth seats with red accents. The only other '71 Ranchero to appear on BaT was a non-original GT with a 351ci V8 that was a no-sale at $7,900. This Ranchero is already nearly double that figure. Of the four previously Syclones that have crossed BaT's virtual auction block, two have sold, for $36,000 and $50,000, but both had lower miles than this truck. At this writing, these two trucks are neck-and-neck, both in the mid teens with both auctions set to end April 23. Which powerhouse pickup makes you want to put your money down? Featured Gallery Ford Ranchero and GMC Syclone Ford GMC Truck Classics