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Recharge Wrap-up: Atieva making EV with former Tesla talent, Holland lowers PHEV incentives

A reduction of tax incentives on company cars in Holland is expected to put the brakes on plug-in hybrid sales. Cars are taxed at an average of 25 percent, with plug-in hybrids taxed at just seven or 14 percent, depending on emissions. Taxes on PHEV company cars will increase to 14 and 21 percent. With company car leases making up a third of vehicle sales in 2014, the uptake on PHEVs "will likely go back to regular volumes," according to Volvo's Christiaan Krouwel. It could be a boon for battery electric cars, as their tax rate will remain at four percent for company cars. Read more at Automotive News Europe. Ford is testing cylinder deactivation in its 1.0-liter EcoBoost engine. On-road prototype testing has shown improvements in fuel economy of as much as six percent. Ford engineers developed a system using a new dual mass flywheel, pendulum absorber, and tuned clutch disc to allow cylinder deactivation under a wider range of speed and engine loads with less NVH. "The highest priority in the development of new combustion engines for automotive applications is the ongoing reduction of fuel consumption," says Ford's Andreas Schamel, presenting Ford's findings to the Vienna Motor Symposium. Read more at Green Car Congress or in the press release from Ford. Atieva is building an EV with the help of numerous former Tesla employees. The Silicon Valley-based startup was founded in 2007 by a former Tesla vice president, and its roster includes 12 other former Tesla employees. Already well funded, Atieva is now looking to fill its ranks with more talent, with 32 engineering positions, two recruiter positions and other job openings posted at its website. As for the EV it is working on, Atieva says it is "redefining what a car can be, by building an iconic new vehicle from the ground up." Read more at Charged EVs. Testing shows that Joule ethanol, made from recycled CO2, meets standards for use in the US and Europe. In partnership with Audi, Joule has been working toward making its recycled CO2 fuels ready for commercialization. "We are pleased to achieve another critical step towards our planned near-term delivery of fuel-grade ethanol from recycled CO2," says Joule President and CEO Serge Tchuruk. "Using waste CO2 as a feedstock, our technology has the two-fold advantage of reducing greenhouse gas emissions and producing cost-competitive, drop-in fuels." Joule will use these test results to get government approval for the use of its ethanol in highway fuel.

More evidence GT500-replacement will be named GT350

During the recent unveiling of the 2015 Ford Mustang, we saw the car in both V6 and GT form, but we'll have to wait a little bit longer to see the successor to the Shelby GT500. In the meantime, though, it looks like SVTPerformance.com has confirmed reports that this high-performance model will bring the Shelby GT350 name back to Ford.
According to the forum post, a user found the Shelby GT350 name on a Ford promo website listing its 2015 lineup. The Shelby GT350 name was first used on a Mustang back in 1965, and most recently it has been a model created for customers as a post-title purchase by Shelby American. As for that car, Shelby confirmed earlier in the year that its GT350 would be phased out at the end of this month.
The million-dollar question for Mustang and Shelby enthusiasts is when we'll see next factory Shelby GT350. Last we heard it was planned for a debut at the New York Auto Show. We've included our previous spy shots of this hi-po, sixth-gen Mustang, and we've also captured it on spy video showing off its exhaust note.

J Mays retiring from Ford design, succeeded by Moray Callum

Ford's highly influential head of design, J Mays, has announced that he'll be retiring from his position after 33 years in the industry, 16 of which were at the Dearborn, MI-based company. Upon departure, he'll be succeeded as group vice president of design by Moray Callum. If that last name sounds familiar, yes, he's the brother of Jaguar's Ian Callum.
It's difficult to explain just how big of a role Mays had on not just Ford's design over the years, but on the entire industry. Before heading to Dearborn, Mays worked for Audi, BMW and then Volkswagen, where he was involved in concept cars that paved the way for design icons like the first-generation Audi TT and the Volkswagen New Beetle. As for his Ford resume, it's extensive.
Mays joined the company in 1997 as design director for Ford, Lincoln, Mercury and Mazda, as well as the Premier Automotive Group (Volvo, Land Rover, Jaguar and Aston Martin). He was heavily involved in the Ford Fusion, Focus, Fiesta, Taurus, F-150 and Mustang, while also contributing to concept cars like the Atlas, Evos, 427, Forty-Nine, Shelby GR-1, Lincoln MKZ and the MKC.