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Ford sets rules for dealers selling electric cars: Fixed no-haggle pricing

Are you tired of reading about shady dealers marking up cars and taking advantage of buyers? Apparently, Ford is, too. According to The Drive, The Blue Oval issued a warning at its annual dealer conference, telling franchisees that they have until the end of October to decide whether to commit to fixed, no haggle pricing or be cut out of selling EVs. Ford is far from the only auto brand watching its dealers make up their own pricing, but it’s been one of the quickest to act on the issue. Earlier this year, the automaker split its business operations, with one part of the company focusing solely on electric vehicles and powertrain development and the other continuing FordÂ’s gas vehicle development. If dealers want to sell EVs, theyÂ’ll have to opt into the rules for Ford Model E (the brandÂ’s electric business arm) — one of which is a commitment to transparent, no-haggle pricing. Once theyÂ’ve agreed to the terms and conditions, Ford dealers become Model E Certified. The automaker views this as an opportunity to push more of its network toward a model that Tesla and other startups adopted. Many younger buyers favor direct sales, as it limits the in-person time required to buy a car and makes the purchase process easier for many. This is undoubtedly an annoyance for dealers, but theyÂ’ve long been asked to make investments to promote new products and initiatives. The shift to electrification has required the franchisees to make even more significant commitments, and in some cases, sizable financial investments, to meet automakersÂ’ new requirements. Automakers, including Ford, have provided off-ramps for dealers not interested in making the switch to EVs. Cadillac saw an exodus of more than a third of its dealer network after it issued new rules for electric vehicle sales. Ford will likely see some attrition with this policy change, but itÂ’s offering dealers an opportunity to “spend more to make more,” so to speak. Stores already committed to selling EVs can promise to invest an additional amount – up to half a million dollars – to build additional chargers and invest in other equipment. Those that do can earn an “Elite” designation on their Model E certification and are not subject to allocation limits and other speedbumps that other certified dealers see. Earnings/Financials Green Ford Lincoln Car Buying Car Dealers Electric

1 in 7 Americans say they might buy an EV next, as sales of electrics surge

About one in seven driving Americans may likely purchase an electric vehicle as their next car, according to an AAA poll, meaning that as many as 30 million Americans may pony up for an EV within the next three to five years. While some of the motivation is environmental, survey recipients say that lower maintenance expenses and solo access to high-occupancy-vehicle lanes are also among the factors behind potentially going electric. Take a look at the AAA press release on the study here. The poll indicates that about as many people are planning to buy an EV for their next car as are looking to buy a pickup, which is impressive given that the best-selling US vehicle is the Ford F-150. And things should only improve, as about 20 percent of millennials polled said that their next car would probably be an EV. The results are all the more encouraging, at least among green-car advocates, because gas prices have fallen about 40 percent within the past five years, meaning that there's less of an incentive to go electric from a purely economic perspective. Through the first quarter of this year, US plug-in vehicle sales were up about 63 percent from a year earlier to about 39,000 vehicles. Meanwhile, when it came to AAA's annual green-vehicle awards for this year, Tesla's Model S and Model X took the large car and SUV categories, respectively, while the Chevrolet Bolt and Volkswagen e-Golf were listed atop the subcompact and compact lists. The Lexus GS 450h hybrid and the Ford F-150 took home AAA's best green vehicle in the midsize and pickup truck categories. Related Video:

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.