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Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.

Ford will add lots of carbon fiber to new vehicles

With BMW receiving a bunch of positive press for its usage of carbon fiber to build its i3 and i8 plug-in vehicles, Ford is jumping into that game as well. The US automaker has reached a manufacturing agreement with Dow Chemical to speed up the use of that material in Blue Oval vehicles. Carbon fiber usage will cut weight from Ford's new products, boosting fuel efficiency as a result. Ford will work with DowAksa, a 50/50 joint venture between Dow Chemical and Turkey-based Aksa Akrilik Kimya Sanayii A.S, on a manufacturing partnership. The goal is to speed up technology research to make it cheaper to make cars and trucks with carbon fiber materials. Ford's light-weighting efforts received a boost of sorts this week when its aluminum-body 2015 F-150 was awarded a five-star Overall Vehicle Score in the National Highway Traffic Safety Administration's testing, making this year's version the safest to date. The new body construction cut 700 pounds from the truck's curb weight. Take a look at Ford's press release about DowAksa below. FORD, DOWAKSA TO JOINTLY DEVELOP CARBON FIBER FOR HIGH-VOLUME AUTOMOTIVE LIGHT-WEIGHTING APPLICATIONS Ford and DowAksa formalize agreement to advance the adoption of cost-effective carbon fiber components through technology validation and proof of concept to reduce vehicle weight and increase fuel efficiency without sacrificing strength Agreement provides pathway for a high-volume manufacturing partnership New joint development agreement accelerates joint research announced in January in partnership under new U.S. composites manufacturing institute Ford and DowAksa today signed a joint development agreement (JDA) to formally advance research on cost-effective, high-volume manufacturing of automotive-grade carbon fiber, a material poised to play a significant role in the drive to make vehicles lighter for greater fuel efficiency, performance and capability. The agreement, between Ford Motor Company, Ford Global Technologies and DowAksa – a 50/50 joint venture between The Dow Chemical Company and Aksa Akrilik Kimya Sanayii A.S – will combine DowAksa's feedstock capacity, carbon fiber conversion and downstream intermediates production capabilities with Ford's expertise in design, engineering and high-volume manufacturing. The goal is to produce materials that make cost-effective carbon fiber composite parts that are much lighter than steel but meet automotive strength requirements.

Ford recalling nearly 5,700 2014 F-150s for power steering issue

Ford is recalling 5,675 of its 2014 F-150 pickups over an issue with the electric power steering system. There haven't been any injuries or accidents due to the issue.
Ford spokesman Mike Levine told Autoblog that the "electric power-assisted steering and motor position sensor gear were incorrectly installed by a supplier," leading to the recall.
While the recall is larger on the surface, it's important to note that only 260 trucks have been delivered to customers. The remaining pickups are currently en route to dealers. The affected vehicles were manufactured between May 26 and June 19.