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You can now Uber a Ford F-150 for tailgating at NFL games

The Ford F-Series has been named as the official truck of the NFL, whatever that means. To kick things off, the automaker is giving fans in New York the ability to order a "Built Ford Tough Tailgate Truck" on demand through Uber. The NFL-backed tailgate F-Series trucks will bring fans tailgate food, tickets, and merchandise. The ability to get a tailgate truck through Uber is currently limited to New York, but Ford will also offer a tailgate tour in various cities where NFL fans can win tailgate parties, tickets to games, and access to their own Ford tailgate truck. The sponsorship is for three years and includes America's best-selling truck, the Ford F-150, along with the automaker's Super Duty trucks. Ford is also giving NFL fans the ability to enter the "Built Ford Tough Toughest Ticket" sweepstakes for a chance to win Super Bowl LI tickets, along with a new 2017 Ford F-Series Super Duty decked out to showcase the winner's favorite football team. The NFL has partnered with various automakers in the past, with the most recent being a four-year deal with Hyundai in 2015. The Korean automaker is currently the official car, SUV, and luxury vehicle of the NFL, which conveniently leaves a spot for Ford's F-Series trucks to slot into. Hyundai took the sponsorship from General Motors, which had been a sponsor since 2001. Ford's new sponsorship comes at the perfect time as the new season official starts tomorrow with the Carolina Panthers taking on the Denver Broncos. Related Video: Featured Gallery 2017 Ford F-Series NFL Sponsorship News Source: FordImage Credit: Ford Celebrities Marketing/Advertising Ford Hyundai Truck Special and Limited Editions sponsorship

Ford Fiesta ST orders off to strong start

We at Autoblog love the new little Ford Fiesta ST, and apparently, folks in Europe are pretty impressed with it, as well. According to Ford, the automaker's European arm has already logged 3,000 orders for the new hot hatch since it hit dealerships this March. The US-spec car, which will only be available as a five-door, will go on sale in the United States this summer.
What's perhaps most interesting about the Fiesta ST ordering is that the majority of customers appear to be ordering high-spec cars. According to Ford data, 60 percent of customers have opted for the leather interior with Recaro buckets, and 90 percent have selected the upgraded 17-inch wheels (seen on our test car, above). Spirit Blue has been the most popular color, commanding 27 percent of all orders. As for the technology upgrades, 19 percent of customers have ponied up for the Sony stereo with navigation.
To recap, the Fiesta ST is offered with Ford's 1.6-liter EcoBoost four-cylinder engine, putting out 179 horsepower and 177 pound-feet of torque, mated exclusively to a six-speed manual transmission. We had an absolute blast flinging the hot Fiesta through the French Alps, and we can't wait for this sharp little hatch to make its way over to the States.

Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.