1965 Ford Galaxie Vintage Drag Race Street Car on 2040-cars

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Detroit and Silicon Valley: When cultures collide

Culture is a subject that rarely, if never, gets discussed when traditional auto companies buy — or hugely invest — in Silicon Valley-based companies. The conversation surrounding the investments is usually about how the tech looks appealing and how it's an appropriate step to move the automakers toward autonomy. Culture — the way things are done, the expectations, and the approaches — is something that is overlooked only at one's peril. The potential cultural gap is almost always evident in the obligatory photos of the participants in these deals, with is essentially a photo op of auto execs with their Silicon Valley counterparts. The former — rocking jeans and no ties — look like parochial school kids playing hooky. Don't worry: The regimental outfits will be back in place once they get back in the Eastern time zone. Consider what happened back in 1998 when Daimler bought Chrysler. First of all, there was a denial in Detroit that it happened. It was positioned as a "merger of equals." Which it wasn't. In any corporate situation, when one has more than 50 percent of the business, it owns the whole thing. And the German company was in the proverbial driver's seat. People who were around Auburn Hills back then kept their heads down and their German Made Simple books at hand. Things did not go well. Daimler had had enough by 2007, when it offloaded Chrysler to Cerberus Capital Management — which brought ex-Home Depot CEO Bob Nardelli into the picture, which is a story onto itself. But when you think about the Daimler-Chrysler situation, realize that these were two car companies (at least the Mercedes part of the Daimler organization), so they had that in common, and the language of engineers is something of an Esperanto based on math, so there was that, too. Yet it simply didn't work. It doesn't take too many viewings of HBO's Silicon Valley to know that the business people in that part of the world are far more aggressive than people who ordinarily head and control car companies in Detroit. About 20 years ago, a book came out about the founder of Oracle titled The Difference Between God and Larry Ellison* - and the asterisk on the book jacket leads to: God Doesn't Think He's Larry Ellison. It would be hard to imagine a book about a Detroit executive, even a book that had the decided bias that the tome about Ellison evinces, that would be quite so searing. Sure, there are egos. But they are still perceived to be, overall, "nice" people.

Ford abandons MyFord Touch, all hail Sync 3 infotainment [w/video]

MyFord Touch has been among the most widely disdained automotive infotainment systems on the market, practically since its introduction in 2010. Consumer Reports was among the most vocal critics, all but advocating its lynching by an angry mob armed with torches and pitchforks. Not surprisingly, then, after such a critical walloping, Ford has finally decided to say goodbye to the unloved tech, declaring the end of MyFord Touch branding in favor of Sync 3 for its upcoming, all-new system. Ford is promising everything you would expect from Sync 3, including faster response time, better voice-command integration, easier controls and a more useable interface. The screen layout includes fewer items to make them easier to discern, and the icons are made from large, high-contrast buttons. There's also a dedicated tab for apps at the bottom of the screen in addition to those for audio, climate, phone and navigation. Another useful feature is the fact that Sync 3 can download improvements over your home Wi-Fi for easier updates. In addition to the revamped interface, the software running behind the scenes is a big change too. Rather than MyFord Touch's Microsoft-sourced system, Sync 3 uses the Blackberry-owned QNX, according to Automotive News. Such a switch was rumored earlier this year. Drivers still have to live with MyFord Touch a little longer, though. According to Automotive News, Ford said that the change to Sync 3 will happen during the 2016 model year with complete integration into the lineup by the end of the 2016 calendar year. It will come standard on Titanium trim models and as a separate option will be priced in line with the current MyFord Touch. The Sync 3 brand will carry over to Lincoln, too, but with a different look. The gallery above shows a few more looks at the interface, and we invite you to scroll down to watch a video of Sync 3 in action and to read Ford's press release about it, below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Weekly Recap: GM posts solid profits, not looking for partners

General Motors is not looking for partners. It's big enough already. So says CEO Mary Barra, who shot down overtures from outspoken Fiat-Chrysler chief Sergio Marchionne this week. Barra said GM will look to find scale within its operations, rather than through outside partners. "We think there's tremendous opportunity for us within the business as we look at efficiency measures, as we look at truly achieving the scale that we should have, because we're already in that top tier of the auto industry among the largest OEMs," she said. Barra added: "We have a very well-articulated plan. We're in the middle of executing that, and we're not going to entertain anything that might distract us from accomplishing that." Her remarks came in the wake of Marchionne's provocative comments in March. He expects a wave of industry consolidation and said he's open to teaming with Ford or GM, calling it "technically feasible." Because of its smaller size, FCA would likely stand to gain more from a partnership than GM or Ford. The Blue Oval isn't interested in teaming with Fiat-Chrysler, either. "We have no other plan or interest then to continue to accelerate our One Ford plan, deliver product excellence and drive innovation in every part of our business," a spokesperson said. GM, the largest US automaker, announced a $945-million first-quarter profit on Thursday and posted its best earnings performance in North America since 2009. Earlier in the week, GM confirmed it had sold 2.4 million vehicles around the world in the quarter, ranking behind Toyota (2.52 million) and Volkswagen (2.49 million). Other News & Notes SUVs, EVs shine at Shanghai Motor Show SUVs and electric vehicles grabbed the spotlight at the Shanghai Motor Show this week as companies vied for attention in the world's largest car market. Notably, Honda's Concept D previewed the company's future flagship SUV that's being developed for China, Mercedes rolled out a BMW X4-fighting GLC Coupe concept and Chinese company Qoros debuted its 2 plug-in SUV concept. Nissan, Volvo and several others also showcased utility vehicles in Shanghai. Automakers are rushing to take advantage of the crossover craze in China. The market for locally-produced SUVs grew 50 percent in the first quarter, according to IHS Automotive research, which called the show a "launch pad" for new utility vehicles. Even though SUVs are popular, IHS predicts their growth rate will slow, and sedans account for more sales volume in China.