1964 Ford Galaxie 500 Xl on 2040-cars

Auto blog

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Ford rolls out Vignale Mondeo for upscale European buyers

North American buyers looking for a luxury automobile from Dearborn know to turn to Lincoln, but overseas, the Ford brand itself appeals to upscale customers with its own products. The Blue Oval automaker unveiled a premium take on the Taurus for the Chinese market at the Shanghai Motor Show this weekend, and in Europe it's rolling out the Vignale sub-brand with the model you see here. Previewed in concept form a year and a half ago at the Frankfurt Motor Show, the Vignale line revives the name of a storied Italian coachbuilder that Ford acquired (together with Ghia) back in 1973. Now ready for production, the first Vignale model upgrades on the Mondeo (which we know as the Fusion) with a number of high-end features. The cabin space is altogether more luxurious, featuring high-end, laser-cut leather trim with hexagonal quilting and "tuxedo" stitching. The multi-contour front seats have a massage function, and occupants are better isolated from the road via upgraded sound insulation and active noise cancellation. The Ford Vignale Mondeo benefits from all the latest safety-convenience and infotainment technologies, including an optional Sony digital audio system with twelve speakers. The exterior is made to look more upscale as well, with unique metallic paint finishes, special chrome trim, 18-inch alloys and the requisite special badging to set it apart from ordinary Mondeos. Buyers will be able to choose between sedan or wagon body styles, front- or all-wheel drive and from a number of engine options. There's a 2.0-liter EcoBoost four with 237 horsepower, a 2.0-liter turbodiesel available with 177 or 207 hp, and a gasoline-electric hybrid system with 184 hp. Each vehicle is hand-finished and individually inspected at the Vignale Centre at Ford's plant in Valencia, Spain, and will be offered through select dealerships outfitted with premium Vignale Lounges. Customers will also benefit from access to a dedicated "relationship manager," customer assistance operators on call 24 hours a day and a companion app, but of course none of these features come cheap: At around GBP30k in the UK, the price of a Vignale Mondeo comes close to that of an Audi A6 or Jaguar XF, and it'll be up to individual buyers to decide whether the spruced-up Fusion is worth the premium. Look for a Vignale version of the S-Max to follow.

2020 Honda CR-V Hybrid vs other hybrid crossovers | How they compare on paper

The long-anticipated 2020 Honda CR-V Hybrid was announced yesterday, and although we don't have every spec available (including the all-important official fuel economy figures), Honda provided enough that we can piece together a comparison of powertrain specs and dimensions. The same can be said of the 2020 Ford Escape Hybrid, which we just drove for the first time.  Together, they represent a significant increase in the number of compact crossover hybrids, as the current total is one: the 2019 Toyota RAV4 Hybrid. The old Nissan Rogue Hybrid has been discontinued, leaving the subcompact Kia Niro Hybrid as the only other vehicle in the ballpark. As you'll see below, its size and performance are much different than the others, but its fuel economy and price are superior.  Performance The RAV4 Hybrid is the performance champ of the group, but both it and the new CR-V Hybrid are actually more powerful than their respective gas-only siblings. Although the added weight of its battery pack negates much of that horsepower advantage, the RAV4 Hybrid's subsequent acceleration is indeed a smidge quicker than the gas-only version. It will be interesting to see if that's the case with the CR-V. By contrast, the Ford Escape offers a 250-horsepower 2.0-liter turbo engine, meaning the hybrid variation is most definitely not the Escape's highest-performance offering. Nevertheless, the Hybrid does produce more power than the base 181-horsepower 1.5-liter three-cylinder. The Niro, meanwhile, brings up the rear in terms of performance, but Kia estimates a perfectly acceptable 0-60 time of 8.6 seconds. The others are likely in the mid-7-second range. Fuel economy This is ultimately an open question since we don't have official figures for the CR-V and Escape. Based on Honda's estimate of the CR-V Hybrid being 50% more efficient in the city than the gas-only version, our calculators say it should get 43 mpg in the city. Then, based on information provided on the Escape Hybrid first drive and some more calculation, our best guestimate for it is 40 mpg. Either way, given how mpg is calculated, any potential differences between them in terms of actual fuel burned should be negligible.  On the other hand, most Kia Niros sold get 51 mpg in the city and 49 mpg combined. According to the EPA, that translates to an annual average fuel cost of $750. The RAV4 Hybrid, by contrast, is $900.  FWD vs AWD Note that the CR-V and RAV4 come standard with all-wheel drive.