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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Ford shows off V8-powered Ranger headed to Dakar Rally

Avert your eyes now if you're jealous that the global version of the Ford Ranger is not offered in the US. Ford's midsize pickup is being tuned up to take on the 2014 Dakar Rally, and the result is a truck that is probably even cooler than any F-150 SVT Raptor we've ever seen in the States. Ford is actually building two versions of the truck for Dakar, which will run from January 5 through January 18, covering more than 5,000 miles from Argentina to Chile.
Starting with a fully composite body and a 5.0-liter V8 plucked from a Mustang, nearly every aspect of the trucks have been purpose built to take on the grueling race. This includes things like the six-speed sequential gearbox, liquid-cooled rear brakes and the 132-gallon fuel tank. As proof that Dakar is more about endurance than speed, the engines used in these race trucks will be limited to around 350 horsepower and 413 pound-feet of torque, and will max out at a top speed of just 105 miles per hour. Scroll down for Ford's official press release offering more information about the trucks and teams being prepped for Dakar.

These Canadians somehow forgot how to drive in snow

Montreal drivers experienced a slow-motion pileup on their streets this weeks thanks to the first snow fall of the season. According to the CBC, slippery conditions caused a small pileup involving cars, buses and even a street clearing vehicle. Onlookers in neighboring office buildings watched as vehicle after vehicle slid down Cote du Beaver Hall and crashed into the scrum of waiting cars. First there was a city bus, then a white Ford F-150 work truck loaded down with ladders, then another city bus came along and sandwiched the poor F-150. A Montreal Police Charger then came down the hill backwards, hit the bus in a slow, sad crash before it was crashed into by an out of control plow truck. Since its posting yesterday, the video of the crash has gone viral. Various other vehicles–a green-topped Scion delivery truck and a couple workaday sedans–were lucky enough to escape the pileup, but still suffered through a white-knuckled slippery descent down the hill. Colin Creado, who works nearby the crash site, told the CBC although it was pretty slippery, he was surprised at all the carnage since the storm was forecast well in advance. "You would have thought ... they would have salted the area or at least cordoned it off, because that road is pretty steep," he told the station. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: CBC Auto News Weird Car News Dodge Ford Driving Safety Truck Commercial Vehicles Police/Emergency Sedan snow montreal winter driving