2014 Ford Fusion Se on 2040-cars

Auto blog

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Xcar flogs the 2015 Ford Focus ST

There's an inevitable dilemma that practically every auto fan eventually faces, at least other than Jay Leno and Jerry Seinfeld, and that's the tradeoff of performance, practicality and perhaps most importantly, money. Parking the fabled supercar in the garage might be the wish, but for most folks bigger responsibilities – like a family – just don't allow that dream to be a reality. In the view of XCar Films, this intersection of needs and wants is where vehicles like the latest Ford Focus ST provide a fantastic compromise between exciting driving and everyday practicality. Xcar hops into Ford's recently refreshed European hot hatch to illustrate its abilities as both a hauler for the small family on the move and for the driver who just wants to go. The Blue Oval left the powertrain alone for the ST's update, but sharpened the exterior styling, revised the interior and retuned the front suspension and steering. Being realistic, no one is ever going to get behind the wheel of the Focus ST and mistake it for a Porsche, but that's not really the point. Instead, buyers get to put a smile on their face from time to time and still maintain life's other responsibilities. Related Gallery 2015 Ford Focus ST (Euro-spec) View 14 Photos News Source: Xcar Films via YouTubeImage Credit: Related images copyright Ford Ford Hatchback Performance Videos ford focus st xcar xcar films

Is this the 2017 Ford F-250 and its all-new aluminum body?

We don't have much to go on, but our friends at Jalopnik have uncovered a completely undoctored photo (used with permission) of what appears to be the 2017 Ford F-250 Super Duty. There's no indication of what's under the boxy new sheetmetal – our bet, like that of Jalopnik, is that the 6.2-liter gasoline-powered V8 will join the latest torque-monster of a 6.7-liter PowerStroke V8 – but we're still left with lots of time to work out the details. For now, we see the same kind of upright and in-your-face styling that we've come to expect from the Ford Super Duty, including more chrome than a '60s Cadillac up front and huge headlight clusters that cut deeply into the side bodywork. We also note plenty of glass making up the large greenhouse, which should be a boon for visibility. Of course, the big news is the actual metal that the body is stamped from. We're expecting to see lots of aluminum, with the heavy-duty pickup following the smaller, lighter-duty F-150 into the lightweight realm for increased fuel savings and greater pulling and hauling capabilities. Stay tuned for more. Related Video: News Source: JalopnikImage Credit: Jalopnik Ford Truck Future Vehicles Off-Road Vehicles ford f-250 autoblog black