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The 2021 F-150 elevates Ford's bed game

The new 2021 Ford F-150 is ushering in a new era of pickup capability, but there's more to it than the introduction of the PowerBoost hybrid. While that new powertrain is certainly the truck's headlining element, the supporting electrical architecture enables a level of utility that hasn't been offered in past consumer half-tons. The true party trick is Ford's new "Pro Power Onboard" feature, which is essentially a built-in generator that provides juice for the 2021 F-150's rather robust in-bed power station. This system is available even on gasoline-engine models, but its utility is maximized with the electrified powertrain. ICE models equipped with the option max out at 2.0 kilowatts, while the PowerBoost hybrid can be had with either a 2.4- or a whopping 7.2-kilowatt inverter.  The idea here is that the F-150 can essentially stand in for a high-output portable generator. In a worksite example provided by Ford, a PowerBoost model with the 7.2-kW upgrade and a single tank of fuel could provide 32 hours of power for an 1,800-watt compound miter saw, a 1,000W circular saw, a 1,200W battery charger, a 1,200W hammer drill, and a 1,000W air compressor with hundreds of watts to spare for lighting and other accessories. But even without the Pro Power Onboard option, Ford's new bed setup enables more versatility than in previous models. The new Tailgate Work Surface option adds a flat work area with integrated rulers, recesses for pencils or small tools, and even a stand for a personal device.  Ford is neither the first to offer an auxiliary power outlet in a half-ton pickup bed, nor was Ford the first to introduce a more feature-rich tailgate. GMC's MultiPro tailgate was a major innovation on that front, and while it is geared mostly toward improving the cargo utility of the bed, it can also be customized with 12-volt power and even an accessory speaker system. The Ram 1500 is also offered with both a multi-function tailgate and AC power in the bed, though the latter option is limited to models with the RamBox cargo package.  As half-ton pickups approach levels of towing and hauling capability that begin to blur lines with heavy-duty offerings, it's clear that automakers are looking for ways to differentiate themselves without stepping on their own bigger trucks' toes. These new bed and tailgate innovations may yet be the tip of the iceberg when it comes to full-size pickup versatility. Related Video:    

Ford Police Interceptor with 2.0L EcoBoost rated most fuel-efficient police sedan

Back in September, Ford announced a non-pursuit version of its Police Interceptor Sedan, which swaps out a choice of two V6 engines for a fuel-efficient 2.0-liter EcoBoost inline four-cylinder. This Special Service Police Sedan will be marketed to law enforcement agencies looking to cut fuel costs and don't need the extra power.
For college campuses, detectives and the like, this new police car has now been certified with EPA fuel economy estimates of 20 miles per gallon in the city, 32 mpg on the highway and a combined rating of 24 mpg. These figures represent a decrease of two mpg in city and combined ratings compared to the civilian-spec 2014 Taurus. These police cars still offer active grille shutters for better aerodynamics, although we're guessing agencies upfitting their cars with light bars and push bumpers aren't exactly concerted with aerodynamics. The true benefit of the SSP version is when it's compared against other police sedan options like the Dodge Charger, Chevy Impala, Chevy Caprice and even the V6 Police Interceptor Sedan.
Ford claims the new Police Interceptor Sedan SSP is the most fuel-efficient current option for police departments, saying that this car can save $1,720 per car over three years and almost $260,000 over the same span of time for fleets with 150 vehicles. There is an official press release posted below, and also check out the gallery of images from Ford collected from various police agencies across the US (although none show the 2.0-liter SSP model). Head on over to Ford's Police Interceptor mini-site for even more pictures of the Police Interceptor Sedan and Utility.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.