2014 Ford Fusion Se on 2040-cars

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Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.

2020 Ford Explorer vs 3-row crossover rivals: How they compare on paper

The 2020 Ford Explorer has finally landed, and if history serves as an indicator, it should be bigger than sliced bread. And people sure love themselves some sliced bread. This new Explorer may look familiar on the outside, but beneath the skin is a radically new rear-drive platform related to the Ford Mustang (as opposed to a front-drive platform related to the Ford Taurus and a Volvo from the 1990s). Turbocharged four- and six-cylinder engines now exclusively rest under its hood, which as you'll see below, both better anything its competitors offer. Ah, but if you're curious to know how the new 2020 Explorer compares to its various three-row family crossover rivals, take a look at the chart below where we stack it up against the 2019 Chevrolet Traverse, 2019 Honda Pilot, 2020 Hyundai Palisade, 2019 Subaru Ascent and 2019 Toyota Highlander. There are others of course (Mazda CX-9, Dodge Durango, GMC Acadia, VW Atlas), but we only had so much room on the chart, and these were the newest and/or most likely to be cross-shopped with the new Explorer. Engine specs and towing Although the Traverse's V6 just nips it on horsepower, the 2020 Explorer's base 2.3-liter "EcoBoost" turbocharged four-cylinder engine smokes it on torque. Therefore, "best-in-class" power seems like a fair claim from Ford. That there's also a 365-horsepower turbo V6 available, plus a hybrid and even-more powerful ST model on the way shows that Ford isn't kidding around under the hood. Curb weight also seems competitive for the segment. In terms of drivetrain, the Explorer is the only member of this particular group to come standard with rear-wheel drive (2.3-liter only). The Durango is the only other three-row, non-luxury crossover to do so. This is significant for two reasons: First, you could potentially do a power slide in an Explorer. Second, and more important, those in the Snowbelt will have to opt for all-wheel drive (it comes standard with the 3.0-liter). By contrast, a set of winter tires will probably do the job just fine if you want to save some money and gas by sticking with its rivals' standard front-wheel drive. Well, except for the Subaru Ascent — that's standard with AWD. In terms of towing, the Explorer takes the cake with as much as 5,300 pounds for the four-cylinder and 5,600 pounds for the V6. Everything else tops out at 5,000, though again, the Durango is capable of besting them all thanks to its Hemi V8 engine option.

Ford Detroit stand map clearest evidence yet of new GT, Mustang GT350R, SVT Raptor

An anonymous tipster has leaked a map of Ford's display stand plans for next week's Detroit Auto Show, and the schematic contains some interesting details that supports the idea of a Ford GT revival, as well as the presence of the rumored Shelby Mustang GT350R and F-150 SVT Raptor. The map, used by workers to help erect the Blue Oval's Cobo Hall display, maps out a show with a performance-heavy influence, with a codenamed vehicle, "Phoenix" sitting front and center, flanked by "Hummingbird 2" and "F-150 SVT Raptor Teaser." Our sources within Ford have confirmed that Phoenix is the long-rumored GT successor (a notion furthered by the presence of a pair of historic GT40s shown near the display entrance), and Hummingbird 2 refers to the GT350R (note also that there's a "Mustang Historic" GT350R on its own dais nearby). We've also learned that while the Raptor is labeled "Teaser," our Ford source assures us this is effectively the production truck. Rumors of a neo Ford GT have been picking up speed for months now, and we've been led to believe that this new car will have motorsports applications firmly on its mind, but it won't follow in the same retro-steeped design footsteps of its 2005-2006 forbearer. While the map does show Focus models on display, including the performance-oriented ST, we note that there isn't a spot seemingly earmarked for the rumored next-generation Focus RS, which has been the subject of the Motown rumormill for some time. Instead, we expect to see Ford's hottest hatch bow at the Geneva Motor Show in March. Even without a Focus RS revival, the Ford stand is shaping up to be a high-performance, high-horsepower showing, and we're excited to see if the Blue Oval can steal the show come Monday. Featured Gallery Ford Detroit Auto Show Stand 2015 Tip: mlewis Auto News Detroit Auto Show Ford Truck Coupe Concept Cars Future Vehicles Off-Road Vehicles Racing Vehicles Performance Supercars ford f-150 svt raptor 2015 Detroit Auto Show ford shelby mustang gt350r