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There's an impending shortage of new trucks in America's heartland

URBANDALE, Iowa — Jerry Bill is worried the novel coronavirus could hurt business at the Des Moines auto dealership he runs, but not because of a shortage of buyers for the big Ram pickups on his lot. "Our biggest issue will be if we don't get more inventory," said Bill, general sales manager of Stew Hansen Chrysler Dodge Jeep Ram, which sells around 2,700 new vehicles a year in Urbandale, a suburb of Iowa's capital Des Moines. After a drop in sales in April when consumers stayed home, Bill expects pickup truck sales to end May similar to where they were a year earlier. And if demand remains strong, Bill said he will run out of popular models in June. Fiat Chrysler began slowly restarting Ram truck assembly lines on Monday after a two-month shutdown. The U.S. economy contracted in the first quarter at its sharpest pace since the Great Recession of 2007-2009 because of lockdown measures aimed at slowing the spread of the coronavirus. Economists warn the second quarter will be much worse. Still, far from the lockdowns of states like New York, Michigan or Ohio, dealerships like Stew Hansen have provided FCA and Detroit rivals General Motors and Ford a rare bright spot: strong sales of pickup trucks in America's heartland. Overall U.S. sales of cars and light trucks crashed to the weakest pace in 50 years last month. But sales of big Detroit brand pickups, particularly in southern and western states less affected by the outbreak, significantly outperformed the market, industry executives and analysts said. Pickup trucks are one of the most profitable automotive segments in the world. They account for a huge portion of the Detroit automakers' profits and formed a huge lure for Peugeot, which expects to merge with FCA by early 2021. The pressure is now on to boost pickup truck production and send vehicles to dealers in parts of the country with dwindling supplies. That is particularly true for GM, which is running short of certain truck models after losing 40 days of production to a strike last fall. "If you don't have what someone wants, they can choose to go to another brand," said Cox Automotive analyst Michelle Krebs. 'Easiest swap ever' Detroit automakers in March rolled out large discounts — such as interest-free loans for seven years — to keep vehicles rolling off dealer lots.

Pony-car sales war: Mustang vs. Camaro vs. Challenger [UPDATE]

Update: An earlier version of this story misstated the 2015 Mustang's weight when compared with previous models. Additionally, we have added comments from Chevrolet in the text. The Ford Mustang has blown past the Chevy Camaro as America's best-selling pony car, and in June, it wasn't even close. The 'Stang outsold the Camaro 11,719 to 8,611 cars. The Camaro remained ahead of the Dodge Challenger, which sold 6,845 units. Even though the Camaro did post an 11.5-percent sales improvement in June, the competition is arguably stronger than at anytime since the 1970s muscle-car era. The Mustang's sales leapt a whopping 53.6 percent, while the Challenger saw a gain of 56 percent. Several factors are weighing down Camaro sales, including its lame duck status. Chevy is launching a new generation of the Camaro this year that's more than 200 pounds lighter, offers a new turbo four-cylinder engine option, and has a nicer interior than the outgoing model. Put simply: wait a few months and you can get a better car. It's also unlikely Chevy will jack up the price much, as it's historically kept the Camaro within reach of everyday enthusiasts. While Chevy fans wait in anticipation for their new sports car, Ford and Dodge have downshifted. The new Mustang, which went on sale last year, is faster and more sophisticated than its predecessor. It also offers a 2.3-liter EcoBoost four-cylinder, which Ford has credited for the Mustang's recent uptick and makes up 36 percent of the car's sales, Ford analyst Erich Merkle said. View 17 Photos June's performance allowed the Mustang to widen its sales gap with the Camaro this year. Through the first five months, Ford sold 68,290 Mustangs, a 54.4-percent increased compared with 2014. Chevy sold 42,593 Camaros, an 8.7-percent decrease. The Challenger – long the No. 3 pony car in sales volume – has seen its sales surge 41 percent this year to 37,011 units. Spokesman Monte Doran said Chevy expected that 2015 would be a "relatively soft year" for the Camaro. "Mustang is taking advantage of years' worth of pent-up demand for an independent rear suspension," he said. "When Camaro introduced an IRS, in 2009, it helped make us the best-selling performance car in America.

UK Mustang buyers want big American V8s

Just before Ford ended its marketing partnership with Europe's UEFA Champions League soccer tournament last year, it showcased the 2015 Mustang during the event final in Lisbon, Portugal. Ford put 500 Mustangs up for pre-order to viewers in 20 countries, 130 of them right-hand-drive models for the UK. It didn't take 30 seconds for every car to be snapped up because almost 10,000 people tried to buy them. That's how hungry Europe is for the Mustang. That helps explain why orders for the pony car in the UK already number almost 2,000 units, which ties up production past July 2016. Ford UK released a few details on the order habits of that kingdom united, saying 80 percent have taken the coupe over the convertible, and 70 percent have gone for the 410-horsepower, 5.0-liter V8. That compares to 52 percent of US buyers taking the V8 instead of the V6 or the 2.3-liter Ecoboost. The UK V8 output number is 25 ponies down on our US model because of the switch to right-hand drive, the steering assembly location requiring a new exhaust manifold. The 2.3-liter EcoBoost is the only other engine offered there. The row-your-own set nips the slushbox crowd, 55 percent of buyers choosing the six-speed manual, and Race Red is the most popular of the ten available colors with 23-percent uptake. The graphic above breaks it all down, the press release below spells it all out. Related Video FIRST UK DELIVERIES IN SIGHT AS FORD MUSTANG ORDERS ACCELERATE TOWARDS 2,000 BRENTWOOD, Essex, UK, August 24, 2015 – Almost 2,000 Ford Mustang orders have been taken in the UK since January as the first right-hand drive cars begin to roll off the production line at Flatrock Assembly Plant in Michigan, North America. The Ford Mustang – introduced in the U.S. more than 50 years ago – has excited fans across the globe, but has never been available to order with right-hand drive, until now. The first UK customer deliveries are expected from November, with extra supply secured to meet the greater than expected demand. So far, 80 per cent of UK customers have opted for the fastback body style over the convertible and 70 per cent have specified the 416PS 5.0-litre V8 engine over the more fuel-efficient 317PS 2.3-litre EcoBoost engine. Mustang's six-speed manual transmission is the slightly more popular choice (55 per cent) over the six-speed automatic, which comes with sporty SelectShift paddle control.