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Ford Focus Electric gets $6,000 price drop, now starts at $29,995

In early 2013, the Nissan Leaf shed a massive $6,500 from its $35,200 base price to offer a new starting price of $28,800. Since then, we have seen numerous other plug-in vehicles get smaller price tags, from the Honda Fit EV (lower lease price) to the Chevrolet Volt (around $5,000 lower) to the Mitsubishi i (a $6,130 drop). Last year, Ford lowered the $39,200 price of the Focus Electric by around $4,000, but that hasn't been enough to get the Ford EV to really compete, saleswise, with other plug-in vehicles on the market. But wait, as they say, there's more. This past weekend, Ford lopped another $6,000 from the price of both the 2014 model year Focus EVs currently on dealer lots as well as the redesigned 2015 models that are now rolling out (they're basically the same car, minus some appearance changes). Ford spokesman Aaron Miller confirmed to AutoblogGreen that the Focus EV will now start at $29,995 and said that reducing the price should make the Blue Oval's only pure EV competitive. "We hope by reducing the price we're giving consumers another reason to consider it," he said. Through the end of September 2014, Ford has sold just 1,534 Focus EVs in the US (the model sold 1,335 in the first nine months of 2013). For comparison's sake, the Nissan Leaf starts at $29,010 and sells around 3,000 units a month in the US. Miller notes that the Focus EV has been selling the best on the West Coast, and is also doing well on the East Coast. After that, he said Atlanta and the Great Lakes area also see decent sales of model's admittedly small pie. We can only assume that offering the EV for under $30,000 will make that pie somewhat bigger.

Curtain officially comes down on Mercury as dealers remove signage

The process of shutting down the Mercury is complete. Ford officially made the decision to close its mid-level brand in June of 2010. In the months that followed, Ford offered its dealers money to stop selling the cars, with production shutting down in September. The last Mercury, a Mariner, rolled off the assembly line in the beginning of October and former spokesperson Jill Wagner said her good-byes to both the car and her job. Now the last piece of the brand has come down as dealers are removing any and all Mercury signage from their lots.
[Source: Detroit News]Read | Permalink | Email this | Comments

Ford, Petty's Garage to build limited-edition Mustang GT from SEMA Show

The customized vehicles on display at the annual SEMA Show are often just there to exhibit a company's wares. They are more an illustration of what's possible by picking the right bits out of a catalog, rather than a model available in complete form. Ford and Petty's Garage are doing something a little different, though, by putting a very limited run of the tuner's supercharged Mustang GTs up for order through Blue Oval dealers. The Petty's Garage Mustang GT made its debut with a host of other modded 'Stangs at the 2014 SEMA Show. It featured a blue-and-black two-tone paint job and a supercharged version of the pony car's V8 under the hood. Just 143 of them are now being offered to customers – 100 in Stage 1 trim and 43 in Stage 2 form. At a starting price of $62,210, Stage 1 buyers get the aggressive body kit from the show car, including a center-exit exhaust at the rear, trunk lip spoiler and a set of 20-inch wheels. Although the real meat of the setup is a supercharger, cold air intake and retuned engine calibration also help take the output up to 627 horsepower. Inside, customers get "The King" Richard Petty's signature on the dashboard. Shelling out $92,210 for the Stage 2 version adds bigger brakes from Wilwood, HRE three-piece wheels and the two-tone paint job from the SEMA show car. The boosted Mustangs can be ordered from Ford dealers, but at least one of the Stage 2 versions is already sold. Rocker and car enthusiast Brian Johnson of AC/DC bought the first one. FORD AND PETTY'S GARAGE TEAM UP TO BUILD LIMITED-EDITION MUSTANG GT Ford dealerships to offer 143 limited-edition Petty's Garage-tuned Mustang GTs; a Stage 1 version and an even more exclusive Stage 2 version will be available All Petty's Garage Mustang GTs feature Ford Racing/Roush supercharger boosting output to 627 horsepower*, as well as unique exterior and interior treatments including Richard Petty's signature on the dashboard AC/DC's Brian Johnson ordered the first Petty's Garage Stage 2 Mustang GT – the rock 'n' roll legend's first-ever domestic vehicle purchase DEARBORN, Mich., Feb. 19, 2015 – Ford Motor Company and Petty's Garage are teaming up to build a new 627-horsepower* Mustang GT – a limited-edition fastback inspired by the popular Petty's Garage Mustang GT on display at last year's SEMA show in Las Vegas. "We received a tremendous amount of positive feedback about our Petty's Garage Mustang GT displayed at the SEMA show," said Jeff Whaley, Petty's Garage COO.