2012 Ford Fusion Se on 2040-cars

Auto blog

70% of pickups could use aluminum by 2025

In the next decade, the auto industry will see an explosion in its use of aluminum to cut weight and increase fuel economy, according to a study from market analysts Ducker Worldwide cited by The Detroit News. We are already seeing the lightweight metal show up extensively in luxury models from Europe, but with the impending launch of aluminum-intensive 2015 Ford F-150 (pictured above), North America is using it even more, as well. The report predicts 70 percent of US pickups to have aluminum bodies by 2025.
It won't just be pickups that see the benefit, though. The average amount of aluminum in US vehicles is forecasted by the study to grow from an average of 350 pounds in 2013 to about 550 pounds by 2025. The most common parts to use it will be hoods, doors and - to some extent - roofs, as well.
The massive increase in pickups' aluminum content hardly seems surprising. The F-150 is predicted to use so much that it might cause a short-term shortage, according to one earlier report. At the same time General Motors is heavily rumored to be negotiating with suppliers for the next generation Chevrolet Silverado and GMC Sierra. Ram is the last holdout of the Big Three, but the study predicts that not to last.

Ford Mustang hit by Moore' Oklahoma's EF5 tornado lives to do another burnout

Oklahoma recently saw the destructive power of an EF5 tornado, but in the aftermath of the devastation, we've also been witness to the incredible resilience of the human spirit. Moore, OK resident Jack Haden survived the storm but found that his 2003 Ford Mustang wasn't quite as lucky. As you can see in the image above, the tornado's 200+ mph winds did quite a number on the car, but while most people would have likely called their insurance company and scrapped the car, Haden had other plans.
After finding the car and seeing that its V6 still fired up, Haden spent a couple hours getting the car, um... roadworthy(?)... by removing the doors and front clip, cutting off the roof and putting on some new wheels and tires. He noticed that driving it around brought some comic relief to an area that needed a reason to laugh and smile. Check out the KSBI TV news report video below showing before and after pictures of the tough 'Stang, as well as a video showing the newly lightweight coupe doing a smoky burnout.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.