1 Owner Low Miles Certified Pre-owned Complete Warranty Package Included! on 2040-cars

Auto blog

Ford files trademark for 'EcoBeast' moniker

Ford has done some performance stuff with its EcoBoost line of vehicles, most notably with its Focus and Fiesta ST, the new, turbocharged Mustang and the luke-warm Taurus SHO and F-150 Tremor, but it's kind of avoided going wholly bonkers. That could be set to change quite soon, judging by a trademark filing with Uncle Sam. Ford has registered the name EcoBeast with the United States Patent and Trademark Office, listing it as "automobiles and automobile engines," according to the team at Motorlix, which discovered the filing. As always, it bears mentioning that companies are constantly filing trademarks, even if a good or service never emerges with said name. We agree with Motorlix, though – it seems highly unlikely Ford is going to just let this name languish. What vehicle or engine will wear this new badge is the real question. We're leaning towards something F-150 related, based on our last round of spy photos of the new SVT Raptor, although it's impossible to say for certain what the Blue Oval has planned. Here's hoping we find out in just a few weeks when Ford brings basically all of its performance merchandise to the 2015 Detroit Auto Show. Until then, let us know what you think Ford is planning with the EcoBeast.

Ford gives police chiefs tech to surveil officers in their own cars

Police officers certainly have a difficult job in keeping the streets safe, but as public employees in positions of authority, there is still a very real need for oversight. To that end, Ford is partnering with a tech company to offer a new system called Ford Telematics for Law Enforcement on its line of Police Interceptor patrol vehicles that could make cops safer, while giving cities a better idea of what its officers are doing.
The system streams live data about cruisers back to the home base to people like the police chief or shift supervisor. That info includes expected things like speed, location and cornering acceleration, but it gets incredibly granular as well, with records of things like if emergency lights are on, or even if an officer is wearing a seatbelt.
Ford Telematics for Law Enforcement "ought to protect officers as much as it protects the public," said Ford spokesperson Chris Terry to Autoblog. Constantly monitoring patrol cars offers cities a lot of advantages, too. First, it reduces potential liability because a department can prove where each vehicle is at all times. Also, officers know they are being watched and may potentially drive more safely.

Submit your questions for Autoblog Podcast #324 LIVE!

We're set to record Autoblog Podcast #324 tonight, and our friend Peter Leung (a.k.a. BaronVonClutch), who writes about racing for Richland F1 is going to teach us how to love the vroom-vroom. Drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #324
Geneva Motor Show highlights from Zach