2014 Ford Focus St Base on 2040-cars

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Weekly Recap: Ferrari, Ford and Porsche power up for Geneva

Monday was Groundhog Day. Tuesday, apparently, was Sports Car Day. The Ferrari 488 GTB, the Ford Focus RS and the Porsche Cayman GT4 all debuted within hours of each other ahead of their rollouts at the Geneva Motor Show. Three sporty machines, three vastly different approaches – and a lot of implications for enthusiasts. That's a day worth repeating. It also illustrates the opportunities automakers see in the performance market, which is expected to grow in the coming years. Ford estimates the segment has expanded 14 percent in Europe and surged 70 percent in North America since 2009. The Detroit Auto Show was evidence of this, and performance cars of every stripe debuted, including the Acura NSX, Ford GT, Alfa Romeo 4C Spider and several others. This isn't a fad. Performance cars aren't going away. The question is why? Stricter CAFE standards are looming in the United States, as are tighter emissions regulations in Europe. And no one expects gas prices to remain low in America. None of this matters for sports cars, and automakers are increasingly using them to elevate their images. That's why Dodge rolled out two 707-horsepower Hellcats last year. It's why Ford has decided to resurrect the GT for road and track. It's why in the depths of bankruptcy, General Motors continued work on the Chevrolet Corvette Stingray, not to mention the Z06. "Great brands are made one car at a time," Ford of Europe president Jim Farley said at the reveal of the Focus RS. Still, companies make those cars for different reasons. View 5 Photos Mainstream brands like Ford and Dodge want to build cars that get people talking, excite their bases and drive more potential customers into the showroom. They probably don't buy a Focus RS or a Hellcat, but suddenly the regular Focus hatch looks a bit hotter, and that V6 Charger seems to be just a touch more muscular. The halo of performance is alive and well in the eyes of automakers and their customers. "It's one of the most effective catalysts for ingenuity and innovation," said Joe Bakaj, vice president of product development for Ford of Europe. That also leads to a trickle-down effect. Some of the technologies inevitably make their way to other products. It's hard to think the new all-wheel-drive system in the Focus RS that distributes torque front to rear and side to side won't be used in other vehicles. It's different for Ferrari and Porsche.

Ford offering emergency strobes on Super Duty trucks [w/video]

If you're driving a Ford Super Duty, chances are you've got a job to do. It could be construction or maintenance, or it could be something big you're hauling, but either way, you may need to warn others in the vicinity that you're on the job. Which is why Ford is now offering strobe warning lights on its F-Series Super Duty trucks. The $700 option includes a pair of amber LED strobe lights on the hood (by the base of the windshield), another pair at the back on either side of the high-mounted stop light, and a trim panel with four switches on the center stack inside. The equipment can be factory-installed or dealer-installed after sale, are covered by warranty, require no drilling for installation (to reduce risk of corrosion), are programmable in different patterns and can be seen from up to a mile away at night or a thousand feet during the day. See a demonstration in the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ford bringing 10 custom Transit Connects to SEMA

With 57 vehicles planned for its SEMA display, it comes as little surprise that Ford has plenty of teasers for its show cars. After showing us what it has in store for the Mustang, Fiesta and Focus ST, now we're getting a look at some of the custom creations based on the redesigned 2014 Transit Connect van.
These nine Transit Connects are decked out to various degrees of customization, but our favorite might be the chopped and lowered Transit Connect from Mob Steel (shown above), which has a similar slammed stance that we see on some custom VW Buses. On the opposite extreme, LGE & CTS Motorsports has jacked up a Transit Connect to make a Cross Country cruiser that we wouldn't mind taking on a road trip.
There are seven other teasers from various companies, and you can check them all out in the gallery above or in the press release below. Ford is also promising a tenth Transit Connect for SEMA, so stay tuned for that as well.