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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Ford announces free brake pad offer if customers stop by dealers

These days, when you buy a new car, it's not unreasonable to expect a certain period of free maintenance to come along as well. Sometimes this is through the life of the warranty, in other cases a little less. But Ford Motor Company is going beyond those deals for at least one part of its cars. As of now, if you buy a set of Motorcraft brake pads for a Ford, Lincoln or Mercury model, you get free replacements for as long as you own the vehicle. The offer is good at Ford or Lincoln dealers and Quick Lane Tire & Auto Centers.
"We will replace the pads for as long as you own the vehicle," said Elizabeth Weigandt to Autoblog. She did clarify that the Motorcraft pads are generally for models from the '90s or newer. Also, to take advantage of this program, a person must return to the same dealer each time to get the free parts.
Of course, Ford isn't just handing out brake pads to anyone who walks by; there are certain stipulations. First, the components have to be worn down to less than three millimeters to be eligible, and the buyer still has to pay for the labor to install them. If the model is used as a fleet vehicle for commercial purposes like as a taxi or limousine, this offer also doesn't apply; the same thing for racecars. On the plus side, if you recently bought a set of pads from one of the participating locations, you're still in luck. The deal covers parts purchased as of July 1.

2020 Toyota Highlander vs other 3-row crossovers: There can only be one!

We've done quite a few spec comparison posts involving three-row family crossovers, and when included, the Toyota Highlander has always been the runt of the group. While the rest increasingly seemed to be benchmarking each other toward greater girth, the Highlander was the outlier.  That changes a bit for the 2020 Toyota Highlander, but only a bit. It's now larger and more competitive, specifically in regards to the amount of cargo space aft of the third-row seat. As you can see below, this aligns the Highlander most closely to its long-time competitor the 2020 Honda Pilot. However, let's see how it stacks up to others in the segment, which is heavily populated now, so for the sake of space, we've selected the newest entries: Kia Telluride, Hyundai Palisade, Subaru Ascent and Ford Explorer. The order in which they are presented is random.  Performance and fuel economy The 2020 Highlander is more than 200 pounds lighter than its predecessor, but has the same 295-horsepower V6 engine that was already one of the strongest in the segment. We'd say that would give it a leg up, but the Pilot and Explorer have proven to be sprinters, delivering 0-60 times in the low-6 range by some publications' stopwatches (or VBoxes, whatever). We don't expect the Highlander to beat them, but it may dip into the 6's. The heavy, less-powerful Subaru Ascent is most likely to take up the rear. It's fuel economy of 23 mpg combined also matches the Highlander and Explorer for segment-best. Remember, however, that the Explorer's turbocharged inline-four engine is likely more susceptible to differences in driving style (read: a heavy foot).  Of course, if you're really interested in fuel economy, the Highlander and Explorer are the only vehicles in the segment to offer hybrid versions. The Ford Explorer Hybrid puts a greater emphasis on performance, however, resulting in lower estimates of 25 mpg combined (AWD) and 28 mpg combined (FWD). By contrast, the new 2020 Toyota Highlander Hybrid is estimated to return 36 mpg combined.  Passenger and cargo space According to Highlander chief engineer Yoshikazu Saeki, he had a choice of two directions with the new Highlander. He could have indeed made it bigger, matching these very competitors, especially in terms of third-row and cargo space. Or, he could have maintained a smaller-than-average size. He obviously chose the latter. First, it was the size customers had come to expect. Would they be put off by something bigger?