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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

You can now order Domino's pizza from your Sync-equipped Ford

The news keeps pouring in from the Consumer Electronics Show now underway in Las Vegas, and the latest comes from Ford which has announced two new apps for its Sync AppLink system.
First up is a cooperative app launched by Ford together with Domino's Pizza that lets drivers of the former order pizza from the latter right from their car. The service allows those with Ford Sync AppLink in their car or truck and are registered with a Domino's Pizza Profile to place an order for their favorite pie using Dearborn's voice-recognition software for either pickup or delivery. Save your information in your Pizza Profile and it'll be sent to your house without even the push of a button, which strikes us as awesome a use of technology as we've ever seen.

2015 Ford Shelby GT350, GT350R Mustang option pricing leaked [UPDATE]

UPDATE: Ford wasn't willing to elaborate on Mustang6G's pricing report, with spokesperson Said Deep simply saying, "We haven't announced pricing at this time." The limited availability of the new 2015 GT350 and GT350R isn't the only Ford Mustang news today, as a leaked report by Mustang6G has shined a light on the cost of the optional equipment we first reported on way back in January. First, we have the standard GT350. As we reported earlier, only 50 cars will get the $7,500-Tech Package, which includes magnetic ride control, navigation with Sync 3, dual-zone climate control, and heated, air-conditioned, leather-upholstered, and powered seats. The other 50 standard models will get the $6,500-Track Package. You'll still get magnetic ride control, selectable driving modes and enhanced cooling systems for the engine oil, trans and diff. Stand-alone navigation is $795, a black roof is $695, stripes are $475, and as with the standard Mustang, Triple Yellow Clearcoat paint is $495. Fancy one of the just 37 GT350Rs? You'll pony up (pun intended) an extra $3,500 on top of the price of a GT350. From there, Mustang6G cites a $3,000-SVT Touring Package, which we think references the Electronics Package (navigation, Sync 3, and dual-zone climate control). Outside of those two items, the GT350R's only additional options include a black roof, stand-alone nav, and stripes, all of which carry the same price as the standard car. Like our report earlier today, these prices appear to only be for the 2015 model. While production outputs for the 2016 will probably increase, we can't be sure whether these prices be carried over, as well. Mustang6G claims it will have a starting price "very soon," which we'll naturally bring you as soon as it's published. We've also reached out to Ford to confirm this report as well as get any info on the GT350's starting price. Stay tuned. Related Video: