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You can now Uber a Ford F-150 for tailgating at NFL games

The Ford F-Series has been named as the official truck of the NFL, whatever that means. To kick things off, the automaker is giving fans in New York the ability to order a "Built Ford Tough Tailgate Truck" on demand through Uber. The NFL-backed tailgate F-Series trucks will bring fans tailgate food, tickets, and merchandise. The ability to get a tailgate truck through Uber is currently limited to New York, but Ford will also offer a tailgate tour in various cities where NFL fans can win tailgate parties, tickets to games, and access to their own Ford tailgate truck. The sponsorship is for three years and includes America's best-selling truck, the Ford F-150, along with the automaker's Super Duty trucks. Ford is also giving NFL fans the ability to enter the "Built Ford Tough Toughest Ticket" sweepstakes for a chance to win Super Bowl LI tickets, along with a new 2017 Ford F-Series Super Duty decked out to showcase the winner's favorite football team. The NFL has partnered with various automakers in the past, with the most recent being a four-year deal with Hyundai in 2015. The Korean automaker is currently the official car, SUV, and luxury vehicle of the NFL, which conveniently leaves a spot for Ford's F-Series trucks to slot into. Hyundai took the sponsorship from General Motors, which had been a sponsor since 2001. Ford's new sponsorship comes at the perfect time as the new season official starts tomorrow with the Carolina Panthers taking on the Denver Broncos. Related Video: Featured Gallery 2017 Ford F-Series NFL Sponsorship News Source: FordImage Credit: Ford Celebrities Marketing/Advertising Ford Hyundai Truck Special and Limited Editions sponsorship

Gooding to auction 2016 Shelby GT350 to benefit vets

Gooding & Company will be auctioning off a brand-new 2016 Ford Shelby GT350 on August 15 at Pebble Beach. The chance to own Dearborn's new flagship muscle car is surely enough all on its own to garner some serious bids. Combine that desirability with a hefty dose of star power and the desire to support a good cause and we're sure this particular pony car will be boosted even further. The GT350 is being sold to support the Military Service Initiative at the George W. Bush Institute, a program that seeks to support post-9/11 military veterans and their families as they transition into civilian life. The car's dashboard has been signed by the former president, and will be auctioned off by none other than Jay Leno – who in addition to being an unsurpassed showman and car nut is also known as a passionate supporter of American servicemen. Gooding expects the super-Stang to fetch between $75,000 and $100,000 for the cause – or roughly twice the car's $47,870 MSRP. The 2016 Ford Shelby GT350 Mustang debuted late last year at the LA Auto Show. It packs a new 5.2-liter V8 with a flat-plane crank, kicking out 526 horsepower and 429 pound-feet of torque. That makes it the most powerful naturally aspirated engine Ford has ever made. "This is one of the most exotic engines ever produced by a major American manufacturer plus the fact that it's going into the most American of cars," said Jay Leno. "I am proud to help auction this car off where the proceeds will go to helping our veterans." Related Video: 2016 Ford Shelby GT350 to be Auctioned to Benefit the George W. Bush Institute's Military Service Initiative at Gooding & Company's Pebble Beach Auctions Jay Leno to present the Ford Shelby GT350 as it crosses the block on Saturday, August 15 SANTA MONICA, Calif. (August 3, 2015) – Gooding & Company, the official auction house of The Pebble Beach Concours d'Elegance®, is thrilled to offer for sale a 2016 Ford Shelby GT350. The sale of this Shelby will benefit the George W. Bush Institute's Military Service Initiative, a charity that honors the service and sacrifice of post-9/11 veterans and military families by bridging the civilian-military divide and fostering a successful transition and reintegration from military service to civilian life. The 2016 Ford Shelby GT350 is the first vehicle to implement Ford's new race-derived flat-plane crank 5.2-liter V-8, the most powerful naturally-aspirated engine ever to grace a Ford.

Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.