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Ford reveals 345-horsepower output for new Focus RS [w/video]

When Ford revealed the new Focus RS at the Geneva Motor Show, it promised it would deliver "well in excess of 315 horsepower." It didn't say exactly how much that would come to, but now it has. On the eve of its dynamic debut at the hands of Ken Block at the Goodwood Festival of Speed, Ford has confirmed that its new hot hatch will pack 350 metric horsepower. Those reaching for their calculators will find that works out to 345 horsepower by our standards. The power output is backed up by 324 pound-feet of torque, capable of being boosted up to 347 for up to fifteen seconds at a time. Those figures come from a retuned version of the same 2.3-liter EcoBoost turbo four as the one available in the Mustang, but produces over ten percent more power thanks to a new turbocharger, upgraded intake and exhaust, and a larger radiator. All that muscle will be channeled to all four wheels through Ford Performance's new all-wheel drive system with dynamic torque vectoring, launch control, and selectable drive modes, including a Drift Mode that (as you can see from the video below) allows the hot hatch to get more than a little sideways. Ford still isn't saying what those specs will translate to in terms of measurable performance figures, but as far as output goes, things are looking pretty good. The 30th Ford RS model already packs more power and torque than the new Honda Civic Type R (306 hp, 295 lb-ft), Volkswagen Golf R (292 hp, 280 lb-ft), Subaru WRX STI (305 hp, 290 lb-ft) or the Nurburgring-conquering Renault Megane 275 Trophy-R (271 hp, 266 lb-ft) and Seat Leon Cupra (276 hp, 258 lb-ft). It even respectably holds its own against the more upscale BMW M235i (320 hp, 330 lb-ft), Mercedes A45/CLA45 AMG (355 hp, 332 lb-ft), and Audi RS3 (362 hp, 343 lb-ft). Whether it'll outshine them all in real-world conditions remains to be seen, but we're looking forward to finding out whenever Ford deems fit to drops those performance stats on us. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lincoln recycling tree fibers into new MKX armrest

Want to hug a tree, or at least a really small part of one. Then set your arm down on one of those armrests in the 2014 Lincoln MKX crossover. The US automaker is working with Weyerhaeuser and Johnson Controls on a tree-based, cellulose-reinforced polypropylene material used in the component that connects the armrest to the floor console, Wards Auto says. With properties similar to plastic, the tree-based material replaces fiberglass and is about six percent lighter. No big deal for now, but if the material starts getting used for things like battery trays and interior storage covers, that loss in weight may eventually start adding up enough to boost fuel economy a bit, providing a green double bonus. Lincoln parent Ford, which isn't saying how much more (or less?) it costs to use the new material, established its Biomaterials and Plastics Research team in 2001. In 2007, the company began using soy-based foam in car seats used for models such as the Lincoln Navigator and Ford Mustang and has since broadened biomaterials use to components like floormats and cupholder inserts. Ford also used recycled plastic bottles from the 2012 North America International Auto Show for seats in the Focus Electric.

Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa