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Ford hires Wall Street analyst to head global strategy

Ford has hired auto industry veteran John Casesa, 52, as the company's group vice president of global strategy, effective March 1. His job is to oversee worldwide business development and have input on investments in future products and technologies. Casesa reports directly to Ford president and CEO Mark Fields. "John knows business and the auto industry inside and out. His deep experience and relationships will help guide and shape our global strategies – particularly as we challenge today's business model and push to innovate to make us even stronger tomorrow," Fields said in a statement. Casesa has spent much of his career in some facet of the automotive business, and one of his biggest contributions was as the original author of the Car Wars forecasting report in 1991. Since 2010, he has been senior managing director of Guggenheim Partners, responsible for the company's auto investments. Before that, he was an industry analyst for 20 years, including for Merrill Lynch. Casesa has also been a product planning analyst for General Motors. In addition to his understanding of the car-making business, he understands selling them, and was the co-owner of showrooms in the Northeast previously. FORD HIRES JOHN CASESA TO LEAD GLOBAL STRATEGY Auto analyst and investment banker John Casesa joins Ford as group vice president, Global Strategy Casesa will lead a team focused on enhancing existing business strategies and identifying and evaluating new opportunities for profitable growth DEARBORN, Mich., Feb. 17, 2014 – Ford Motor Company today announces the hiring of long-time auto analyst and investment banker John Casesa as group vice president, Global Strategy as part of the company's commitment to accelerate its One Ford plan, deliver product excellence and drive innovation in every part of the business. Reporting to Ford President and CEO Mark Fields, Casesa, 52, will be the most senior leader and corporate officer overseeing global strategy and business development. The appointment is effective March 1, 2015. Casesa will work with the company's business unit and skill team leaders to enhance existing business strategies and to identify and evaluate new opportunities leading to profitable growth. His work will be integrated into Ford's current process for driving results, which includes constantly understanding the changing environment and continuously improving its plans. "Ford is a growth company in a dramatically growing global industry.

Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Ford recalling 2015 Mustang for fuel line leak, 20K Transit Connects for plastic panel

Ford is recalling 738 examples of the 2015 2015 Mustang with the 2.3-liter EcoBoost engine – 712 in the US, 16 in Canada. A fuel pressure sensor might have been installed incorrectly on the affected cars, and that could result in a fuel leak. At the time of writing the company hasn't heard any reports of any incidents related to the issue, and parties with affected vehicles can take them to the dealer to have the fuel tube assembly replaced free of charge. The 2014 Transit Connect Cargo Van is also the subject of a safety recall, due to a possible problem with adhesive used on the exterior plastic panel on the sliding doors. There are 19,825 units covered by that recall, which dealers will also repair free of charge. You can find more information on both bulletins in the press releases below. Ford Issues Safety Recall for Certain 2015 Mustang Vehicles in North America for Fuel Pressure Sensor Issue Dec 4, 2014 | DEARBORN, Mich. - Ford is issuing a safety recall for approximately 730 2015 Ford Mustang vehicles in North America (actual 728) for a potential fuel line leak. A fuel pressure sensor, which is part of the fuel supply tube assembly, may have been installed incorrectly, potentially resulting in a pressurized fuel leak. A fuel leak in the presence of an ignition source may result in a fire. Ford is not aware of any fires, accidents or injuries related to this condition. Affected vehicles include certain 2015 Ford Mustangs equipped with 2.3-liter engines built at Flat Rock Assembly Plant, Sept. 25, 2014 to Oct. 9, 2014. Ford is aware of 712 vehicles in the United States and federalized territories and 16 in Canada. These totals are as of Dec. 3, 2014. Dealers will replace the fuel supply tube assembly at no cost to the customer. *** Ford Issues Safety Recall for Certain 2014 Transit Connect Cargo Van Vehicles in North America for Issue with the Plastic Panel on the Sliding Doors Dec 4, 2014 | DEARBORN, Mich. - Ford is issuing a safety recall for approximately 20,000 2014 Transit Connect cargo van vehicles in North America (actual 19,825) for an issue with adhesion of an exterior plastic panel to the sliding doors. This issue may result in noise, a water leak, a loose panel, or separation of the plastic panel from the vehicle while driving, potentially increasing the risk of an accident or injury. Ford is not aware of any accidents or injuries related to this condition.