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Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?

Here's more of the Ford GT soundtrack

You probably won't be surprised to find out that that while we outsiders were speculating on the racing plans for the new Ford GT, the automaker was already testing the American exotic on track. Ford Performance has just posted some footage from one of those tests and it's worth a watch. In spite of that early exhaust promo and Xcar's two in-depth videos on the racer and the road-going coupe, this is the first time we've been treated to sustained looks at the track version just laying in laps and roaring by. Now that we know Ford's plans include running four cars throughout the 2016 season, the early testing makes sense. Ford will have two cars running in the GTE-Pro class in the Tudor United Sports Car Championship and another two in the same class in the FIA World Endurance Championship, all of them campaigned by Chip Ganassi Racing with the Felix Sabates team. Then the company plans to have all four cars at Le Mans, which will be Chip Ganassi's first ever tilt at the French event. If you want some practice picking out exhaust notes come 2016, check out the video above. Related Video: Featured Gallery Ford GT LM GTE Pro View 18 Photos News Source: Ford Performance via YouTube Motorsports Ford Coupe Racing Vehicles Performance Videos ford performance

3dCarbon now offering body kit for Ford Fusion

A factory-backed body kit by 3dCarbon is now available to Ford Fusion owners who want their car to stand out from the crowd while not being too flashy. The body kit adds a more aggressive front spoiler, side skirts, rear body trim and spoiler that are, in fact, integrated quite nicely into the Fusion's already-comely styling, just as 3dCarbon claims. All Fusions with the kit also receive dual exhaust ports with the stainless-steel exhaust surrounds usually reserved for the Titanium package Fusion EcoBoost models.
A nice detail of 3dCarbon's injection-molded urethane body kit is that it has undergone crash testing to certify that it can withstand crashes up to five miles per hour. Because of this, the kit is warrantied by 3dCarbon for five years or 50,000 miles, much like Ford's warranty on its own parts. In fact, the kit is available through participating Ford dealers and can be financed through Ford Motor Credit. Buyers can purchase the kit - pre-painted or unpainted - and install it themselves, or it can be purchased with a new Ford Fusion and installed at the dealer, pre-painted to factory specifications. Of course, it can also be ordered directly from the source. Take a look at the press release below for more detailed information on the body kit, and let us know what you think of it in Comments.