2012 Ford Fiesta 4dr Sdn Sel on 2040-cars

Auto blog

Ford and 'Dirty Jobs' pitchman Mike Rowe part ways [w/videos]

Former Dirty Jobs host Mike Rowe has one less job as of today - the pitchman is no longer a pitchman for Ford, with yesterday's announcement from Rowe ending a seven-year partnership between the TV host and the Blue Oval.
Rowe made the announcement to political pundit Glenn Beck, saying the two are "going in different directions" and wishing Ford "every possibly success that any car company could ever have," according to The Detroit News. Rowe and Ford got together in 2005, right around the time the 51-year-old came to prominence as the host of Dirty Jobs and the narrator for Deadliest Catch, two of the Discovery Channel's most popular shows.
Take a look below for a few video snippets of Rowe's tenure at Ford.

Ford preparing camera-based Front Lighting System

Ford's European Research and Innovation Center in Aachen, Germany is in pre-development on two new lighting technologies that Ford expects to be available "in the near-term." The Camera-Based Advanced Front Lighting System uses GPS and a video camera in the rear-view mirror housing to move the adaptive headlights with the road terrain. When the car detects a roundabout or an intersection, for instance, the light beam widens to offer a bigger view of what's coming from the side. If GPS detected the intersection, the location is tagged so that the beam automatically widens when it is encountered again. The Spot Lighting system uses an infrared camera behind the grille, and is similar to but less complex than systems employed by Mercedes-Benz and Audi. When the infrared camera detects a potential hazard like a person or an animal in or near the road up to 390 feet ahead, it can shine one of two LED spotlights on the danger. A display in the dash cluster will highlight the object with a yellow or a red box, depending on the how close it is and how dangerous it might be. Even though there are only two spotlights, mounted next to the fog lights on the lower front bumper, the system can detect up to eight objects at a time. Don't expect to see these features come to the US, though. Our regulations remain opposed to such headlight trickery, so until that changes, Ford says it's focusing these developments on the European and Asian markets. The video above shows how it works, the press release below has more details. FORD DEVELOPING ADVANCED HEADLIGHTS THAT POINT OUT PEOPLE, ANIMALS IN THE DARK, AND WIDEN BEAMS AT TRICKY JUNCTIONS - Ford is developing advanced lighting technology that enables drivers to more easily see potential hazards when driving at night - Camera-Based Advanced Front Lighting System widens beam at junctions and roundabouts after interpreting traffic signs - GPS-enabled system uses forward-facing camera to remember roadways and direct lighting to help drivers better see bends in the road – effectively lighting the way home on previously travelled routes - Spot Lighting uses infra-red camera to detect pedestrians, cyclists, and animals, and highlight the potential hazards; system can detect up to eight potential hazards and highlight two highest priorities using specially designed headlights and on-screen display AACHEN, Germany, July 17, 2015 – Driving at night, particularly on unlit roads, can be a nerve-wracking experience.

Ford secures Microsoft for software updates

Ford is dropping Microsoft later this year as its infotainment partner when the Blue Oval switches to the BlackBerry QNX operating system for Sync 3 (pictured above). However, the two companies aren't severing ties completely, because the Redmond, WA, outfit is taking responsibility for Sync 3's wireless updates. Don Butler, Ford Director of Connected Vehicles and Services, announced the deal during a speech, according to Automotive News. "We've obviously had a good, long relationship with Microsoft," he said. "Microsoft understands the automotive environment and the kinds of experiences that we'd like to enable." The ability for Sync 3 to accept Wifi updates was announced as a major feature the new infotainment system, but this was the first mention of how that has been handled. Ford will host the files on Microsoft's Azure Cloud servers, according to Automotive News. Owners will need to give permission to check for new software, and they'll be notified after an improvement's installation. Dealers will install Wifi transmitters to keep vehicles on the lot up to date, as well. Sync 3 is set to replace the much-maligned MyFord Touch later in 2015 on some 2016 model year vehicles, and by next year it should be available throughout the Ford and Lincoln lineups. In addition to the wireless updates, the new system also promises a simplified interface, better voice recognition and faster response times. Ford Motor Company is preparing for vehicle ownership and user experiences of the future with the creation of a global cloud based Ford Service Delivery Network enabling new ways for consumers to interact with cars. Teaming up with Microsoft, Ford will expand connected services for customers around the world using the globally scalable and reliable Azure Cloud infrastructure. Ford and Lincoln owners will benefit from the convenience of new connectivity services keeping them better informed and in control of their vehicle at all times with the expanded availability of features like scheduled remote start, vehicle finder, and vehicle status (fuel or charge level, tire pressure). Building the Ford Service Delivery Network (SDN) on the Microsoft Azure platform enables a common platform for Ford to bring new features and services to market faster, quickly scale up for global implementation, and remain flexible for the future. Starting later this year, the Service Delivery Network will first enable over-the-air software updates for SYNC 3.