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Ford could make as much as $13k profit for every F-150

The Ford F-Series is a perennial member of the US bestseller list with the title in its brawny grasp for over 30 years, and the truck ranks as the top-selling model over $50,000 in the country. It shouldn't come as a shock then that the model is a major buttress of Ford's bottom line. Have you ever wondered just how vital the trucks are to the Blue Oval's health, though? Some math based on recent figures suggests they might be even more important than you think. Automotive News recently did the calculation and came up with that each F-150 sold contributed about $13,333 to the company's profits. That number was based on a statement from Ford CFO Bob Shanks that the automaker could have made another $1 billion in North America for the first quarter with a repeat of last year's sales of the F-150 and Edge, with 60,000 more trucks and 15,000 additional crossovers. If those 75,000 missing vehicles cost the company $1 billion, then they averaged $13,333 each. Also, the F-150 makes up 80 percent of the lost sales, so you might even conclude that each pickup brings even more money into Ford. Automotive News also extrapolates further. Based on a forecast of 800,000 F-Series sales this year, that's about $10.7 billion going into Ford's coffers. Obviously, these figures are far from exact since they are based on a single statement from the automaker's CFO. Autoblog reached out to Ford to see if the numbers were accurate, but the Blue Oval wouldn't comment on vehicle profitability. However, AutoPacific analyst Dave Sullivan suggests these figures could be on the right track, if a bit high. "The rough guess has been $10,000. Obviously that is a little different for a $60k truck vs a regular cab 4x2 work truck, but $10,000 is the ball park that is used," he said to Autoblog. If you ever wonder why Ford might be loathe to bring the smaller Ranger back to the US when it's available elsewhere, these huge profits are likely part of the answer. The Blue Oval has little reason to cut into the sales of a model that makes the brand billions. Related Video:

Ken Block walks you through his new 'Hoonigan Racing' HQ

Ken Block seems like one hell of a nice guy. I ran into him at CES this past January, and he dropped the video games he was playing to chat with me for a while. His crew also recently gave our Steve Ewing a tour of the offices you're about to see on this video. Good guy to know.
As it turns out, they're some fairly cool new digs. Dubbed 'Hoonigan Racing Division HQ,' the office is open to Ford Focus ST and Fiesta ST owners who attend the driving program offered out at Miller Motorsports Park. The very same program that Ewing reported on just recently.
Or, if you've no plans to buy an ST or travel to Utah any time soon, you can let Block show you around himself in this MTV Cribs-style video. With interior decorating that relies heavily on shipping containers and luxurious amenities like a ping pong table, 10 refrigerators and a bear(?), there's no lack of eye-candy in the driverly HQ. (Judging by Block's outfit, you'll probably not go thirsty if you're a Monster drinker, either.) Take the tour along with the Gymkhana master, below.

2015 Ford Mustang Convertible makes inappropriate appearance in Detroit [w/video]

With the polar vortex fresh in the minds of Autoblog's Detroit-based staff, we're finding it funny that any manufacturer would choose January in the Motor City to show off a new and highly anticipated convertible to the general media and public for the first time. But Ford has done just that, giving us our first real peek at the new Mustang Convertible in the flesh.
The new Mustang Convertible is more or less unchanged from the standard coupe, with some subtle styling tweaks to accommodate the retractable soft top. Engine and transmission choices are identical to the hardtop, although we should expect slightly lower performance due to the hardware for the roof. Like the coupe, neither prices nor performance metrics have been published yet for the convertible.
Hop up top for our live gallery of images from the floor of the Detroit Auto Show.