1963 Ford Fairlane 500 2 Door Project Car on 2040-cars

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Amazon is showcasing its big push into cars and transportation at CES

From making cars talk using Alexa's voice to managing data from factories full of robots, Amazon wants a big piece of the action in transportation, and next week at CES will unveil more about its strategy to achieve that goal than ever before. The Seattle retail and cloud services powerhouse plans to use the annual technology show in Las Vegas to unveil its plan to be a major player in self-driving vehicle technology, connected cars, electric vehicles and management of the torrents of data generated by automakers and drivers, company executives told Reuters. Amazon Web Services, which provides large-scale cloud computing and data management services, is central to Amazon's strategy. "We really are extending ourselves more and more out in the ecosystem from manufacturing to connected car," Jon Allen, head of professional services in Amazon Web Services' automotive practice, said in a telephone interview. "The takeaway message on this is if you go to CES this year we really are taking it as a 'One Amazon' view." Until now, Amazon has shown its transportation strategy to investors — and rivals — one piece at a time. Amazon has invested in self-driving software startup Aurora. It also has signed deals with automakers to deliver packages to vehicle trunks, help develop electric vehicle charging networks and use AWS to network their factories. The Seattle company will share the CES stage with partners such as virtual reality firm ZeroLight, electric vehicle startup Rivian, Canada's BlackBerry Ltd and video game software development company Unity Technologies. "It's our attempt to weave everything together in a single experience for our customers," Dean Phillips, AWS' automotive technical leader, told Reuters. "Customers don't distinguish AWS from Alexa from Amazon.com. It's Amazon."   Related: As GM readies Alexa convenience for vehicles, we ponder its dark side   At CES, ZeroLight and GM's Cadillac will demonstrate how they are partnering to develop an online vehicle configuration experience that will allow high-fidelity images of vehicles that consumers build online to be taken with them on visits to dealers, Phillips said. The process can open the door to dealers better meeting customer needs by knowing what users focused on when building their dream car. It has already boosted profit per vehicle at Volkswagen's Audi brand by an estimated 1,200 euros ($1,340), he said.

SEMA crowns Mustang, FR-S as this year's hottest cars in the building

After wrapping up the first day of the 2012 SEMA Show, organizers handed out awards for some of the trendiest vehicles on display. Since the whole point of SEMA is to show off new products available in the aftermarket world for use in cars, trucks and SUVs, each year, the show distinguishes the most popular vehicle in various segments. Not surprisingly, this year's Hottest Car and Hottest Sport Compact are the Ford Mustang and Scion FR-S, respectively, while the Ford F-Series brought home the Hottest Truck and the Jeep Wrangler was named the Hottest 4x4-SUV.
More than 2,000 companies are at this year's show, and the display booths represents a "vote" for each car to determing the trendiest vehicles in each of the four categories. It isn't clear if these awards also take cars brought by OEMs into account, but the Mustang and FR-S were definitely well represented by both OEM and aftermarket show versions.
As usual, the OEMs showed up in force at the this year's SEMA Show exhibiting a variety of cars ranging from production-intent cars like the beastly Ford Mustang Cobra Jet to much flashier rides like Scion's Carbon Stealth FR-S.

2016 Ford Shelby GT350 First Drive [w/video]

Red meat. America's signature protein has necessarily violent origins. Slaughter, butcher, open flames and iron – you don't need a recently lapsed vegetarian (me) to lay it out for you. Of course the blood and the cuts are all part of the appeal, a reminder with every forkful of beef that we still like to be visceral creatures in an increasingly sanitized world. There is much in the makeup of Ford's Mustang that matches these carnivorous tendencies. Not only does it offer a hint of violence with potential for speed every time the engine kicks over, it's also the motive meal we Americans salivate over more than any other. Ford's pony car is among the most popular car searches online, year in and year out, and truly special versions stress servers and storm forum spaces when they hit the streets. I'll be honest, I've been just as frothed and drooling to see and drive the 2016 Ford Shelby GT350 as the rest of you netziens, too. Engineers have hacked and carved away at the stock car, to make a wicked V8 morsel that's bloody-minded and racetrack ready. The flat-plane crank V8 revs to the moon and sounds like a supercar when spinning hard. The palpitating heart of newest Shelby is a 5.2-liter, naturally aspirated V8 engine that bucks the current, popular trends for performance cars, while also breaking new ground for Ford. Fast cars from all over the world have made impressive numbers using turbos and superchargers in recent years, but Ford wanted revs to make its racing machine go right. So the company tossed out the forced-induction formula, and created a flat-plane crank V8 that revs to the moon and sounds like a supercar when spinning hard. The light, strong crankshaft reduces inertial mass in the engine and allows for a mind-blowing redline at 8,250 rpm. Perhaps more importantly it makes for beautiful rising wave of available torque as one digs deeper into the throttle, which feels like fast magic when doing something like climbing the hill to The Corkscrew at Mazda Raceway Laguna Seca. At 526 horsepower and 429 pound-feet of torque, some 102-hp per liter, there's enough power for staggering acceleration whenever you ask for it. Providing, of course, you keep the pot boiling at three grand or more. To call the power delivery below that mark "weak" would be ludicrous, but it does feel more inert there than the cars in the turbo-quick jet set that's so popular these days.