1956 Ford Fairlane 5.1l on 2040-cars

Auto blog

Ford starts GoDrive carsharing service in London

Automaker-supported carsharing services like BMW's DriveNow and Daimler's Car2Go are already well established in many cities around the world. Ford is no stranger to this business, either, with collaborations with companies like ZipCar in the US and Flinkster in Germany. Now, The Blue Oval is taking a new step by establishing its own dedicated offering in London called GoDrive. The operation is actually the expansion of an earlier 100-person pilot program and allows the automaker to test out ideas on a small scale. GoDrive is now growing to support 2,000 people in London, and they can share 50 vehicles that are scattered around 20 locations in the city. The fleet is split between Focus Electric models and Fiesta 1.0 EcoBoosts. One of the major selling points for the service is that users can take one-way trips through the city and have a guaranteed parking spot at their destination. Like any high-tech service today, much of the user interface for GoDrive works through a smartphone app that allows users to book cars and pay for trips. The driving is covered under an all-inclusive, pay-by-the-minute model, which includes London's congestion charge, and the first five minutes are free. To entice new users, the company is currently offering a free membership and 20 pounds ($31) in credit to sign up. GoDrive's small size also lets it gather and adjust to customer feedback quickly. For example, users reportedly enjoy getting to try out a vehicle with the latest infotainment and safety features. The company is already working on different pricing plans and parking options for the future, as well. The video below shows a little more the service in action. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. FORD BRINGS DYNAMIC CAR-SHARING EXPERIMENT TO LONDON; FIRST SERVICE TO OFFER ONE-WAY TRIPS WITH GUARANTEED PARKING Ford will offer Londoners flexible, practical, and affordable GoDrive car-sharing service; invites 2,000 members to register free for service that offers 50 cars across 20 locations GoDrive is unique in offering one-way trips with guaranteed parking. Pay-as-you-go approach with pay-per-minute pricing covers all fees. Drivers book and access cars via smartphone app Zero-emission Focus Electric makes up half of the GoDrive fleet; fuel-efficient Fiesta 1.0-litre EcoBoost available.

Bill Ford wins National Pond Hockey Championship with employees

Who says executives aren't people? This past weekend, Bill Ford, executive chairman of Ford Motor Company, and a group of employees trekked up to Eagle River, WI for a few games of pond hockey. Team Ford took part in the 2014 Labatt Blue/USA Pond Hockey Championship, capturing its fifth title in the 50+ Tier 1 Division.
"It feels great to win," Ford, who plays on the team alongside other Ford employees, told the USA Hockey website. "It was fun to play [River Valley Pioneers] because they're great guys and we play them every year. We finally beat them, which we were due. It was a very clean game, a tough game."
The FoMoCo team managed to score seven goals to River Valley's two, and went undefeated in all five of its games during the tourney. Take a look below for the official press release on Team Ford's win.

2016 Ford Explorer embarks at the LA Auto Show

Twenty-five years since its debut in 1990, Ford will celebrate a quarter century of Explorer models next year with the debut of a refreshed 2016 model at the 2014 Los Angeles Auto Show on November 19. The Blue Oval is keeping mum on hard details about the updated SUV for now, but the brand promises, "a new look, added capability and additional driver-assist technology," in its announcement.
Company marketing boss Jim Farley elaborated a little more on what to expect. "The new Explorer is still the SUV America fell in love with - a vehicle built for the perfect family adventure," he said in the release that you're welcome to read down below.
An updated Explorer is a pretty big deal for Ford's bottom line. Worldwide, SUVs and crossovers account for about 23 percent of Ford's sales, and the segment is projected to grow to around 29 percent by 2020. Ford further says that SUVs and CUVs are the world's quickest growing segment with demand up 88 percent since 2008.