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Ford starts GoDrive carsharing service in London

Automaker-supported carsharing services like BMW's DriveNow and Daimler's Car2Go are already well established in many cities around the world. Ford is no stranger to this business, either, with collaborations with companies like ZipCar in the US and Flinkster in Germany. Now, The Blue Oval is taking a new step by establishing its own dedicated offering in London called GoDrive. The operation is actually the expansion of an earlier 100-person pilot program and allows the automaker to test out ideas on a small scale. GoDrive is now growing to support 2,000 people in London, and they can share 50 vehicles that are scattered around 20 locations in the city. The fleet is split between Focus Electric models and Fiesta 1.0 EcoBoosts. One of the major selling points for the service is that users can take one-way trips through the city and have a guaranteed parking spot at their destination. Like any high-tech service today, much of the user interface for GoDrive works through a smartphone app that allows users to book cars and pay for trips. The driving is covered under an all-inclusive, pay-by-the-minute model, which includes London's congestion charge, and the first five minutes are free. To entice new users, the company is currently offering a free membership and 20 pounds ($31) in credit to sign up. GoDrive's small size also lets it gather and adjust to customer feedback quickly. For example, users reportedly enjoy getting to try out a vehicle with the latest infotainment and safety features. The company is already working on different pricing plans and parking options for the future, as well. The video below shows a little more the service in action. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. FORD BRINGS DYNAMIC CAR-SHARING EXPERIMENT TO LONDON; FIRST SERVICE TO OFFER ONE-WAY TRIPS WITH GUARANTEED PARKING Ford will offer Londoners flexible, practical, and affordable GoDrive car-sharing service; invites 2,000 members to register free for service that offers 50 cars across 20 locations GoDrive is unique in offering one-way trips with guaranteed parking. Pay-as-you-go approach with pay-per-minute pricing covers all fees. Drivers book and access cars via smartphone app Zero-emission Focus Electric makes up half of the GoDrive fleet; fuel-efficient Fiesta 1.0-litre EcoBoost available.

Hybrid, electric campers take center stage at Germany's motorhome trade show

Car companies from all over the automotive spectrum will make international headlines next week by presenting hybrid and electric cars at the biennial Frankfurt auto show. Camper van and motorhome manufacturers got a head start on the rest of the industry by presenting their green solutions at the Dusseldorf Caravan Salon. The show confirms electrification is present in the leisure segment, too. German camper experts Dethleffs introduced a plug-in hybrid, pop-top camper based on the full-size Ford Transit van. Called Globevan e.Hybrid, it relies on a 126-horsepower drivetrain built around a turbocharged, 1.0-liter EcoBoost three-cylinder engine. The system can power the camper on electricity alone for up to 31 miles. Adventurers who leave with a full tank and a full charge enjoy 310 miles of driving range, which is an impressive figure for the camper van segment. Charging the battery pack takes 5.5 hours when using a regular household outlet, according to the manufacturer, or three hours when hooking it up to a quick-charging station. Globevan production is tentatively scheduled to begin in 2020, and pricing starts at 75,000 euros, a sum that represents approximately $83,000. EFA-S took electrification a step further. Starting with a Fiat Ducato, a van known as the Ram Promaster in the United States, it yanked out the turbodiesel engine and replaced it with a 140-kilowatt electric motor fed by an 86-kilowatt-hour lithium-ion battery pack. The company pegs the camper's driving range at up to 186 miles, a relatively low figure which hardly reflects how most vacationers use their van. The pack takes four hours to charge, Auto Motor und Sport learned. While sustainable, zero-emissions tourism is difficult to argue against, the Ducato-based camper suffers from two serious setbacks. First, the battery pack makes it so heavy that it can't be driven with a regular license. It's considered a heavy commercial vehicle. Second, its 160,000-euro (about $177,000) price tag makes it twice as expensive as a diesel-burning model, and puts it in the same price range as much bigger, more powerful, and more luxurious models. EFA-S will nonetheless move forward with production in 2020, though it plans to build no more than 30 units. The caravan Salon is not only about hybrids and electric cars, however.

Ford Mondeo classes up with premium Vignale trim

Back in the day, Vignale was a carrozzeria of the highest order, alongside the likes of Pininfarina, Bertone and Zagato. But like Giugiaro-ItalDesign and Ghia, it has since been subsumed into a larger auto group. Ford ended up with it under its umbrella when it took over De Tomaso, and has since used the moniker for a number of concept cars. Now the name is back in the form of a new upscale sub-brand for the European market.
The first new model to receive the Vignale treatment is the Mondeo, which Ford unveiled here at the Frankfurt Motor Show in both sedan and wagon forms. Positioned above the Titanium trim, the Vignale model gets such special touches as chrome trim and a quilted leather interior, Vignale badges replacing any mention of the Mondeo on which it's based. It also gains an ownership experience - including free car washes for life! - to befit the upscale positioning.
Under the bright spotlights above the show floor, the Nocciola metallic brown paint might not be the most photogenic, but will likely give the Vignale edition a more premium look when it hits European dealers and roads in 2015. Whether it'll be worth however much Ford asks for it, however, remains to be seen. Scroll down below for the official press release.