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Auto blog
Social media star Scott Monty leaves Ford
Thu, 22 May 2014It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.
Rivian R1T, Mini Cooper Electric owners happiest with their EVs
Tue, Feb 28 2023The J.D. Power 2023 U.S. Electric Vehicle Experience (EVX) Ownership Study is out, and there's change at the top. With the swelling adoption of electric vehicles in the U.S. over in the past two years especially, the third year of the EVX study changes focus to first-time EV buyers. Those two factors encouraged change at the top of both premium and mass-market segments. Among premium EVs, the Rivian R1T pickup scored overall victory in its first year of eligibility with a satisfaction score of 794 out of 1,000. The Tesla Model 3 takes second place with 759 points. Tesla had won the top two premium spots in the study in 2021 and in 2022. The average score in the premium segment was 756. The Tesla Model Y (754), Audi E-Tron (735), and Polestar 2 (724) filled out the list of the five eligible models this year. Among the ten eligible mass-market vehicles, the Mini Cooper Electric nabbed the overall win by scoring 782. The Kia EV6 came second with 762 points, keeping Kia in the top two; the Kia Niro EV won the mass-market segment the previous two years. The Ford Mustang Mach-E (742), Hyundai Ioniq 5 (738), and Volkswagen ID.4 (735) completed the top five, the Niro EV (733) in sixth. All were above the segment average of 730. The four models fell below the segment average were the Ford F-150 Lightning (723), Chevrolet Bolt EUV (716), Chevrolet Bolt (711), and Nissan Leaf (698). How are the scores derived? J.D. Power worked with EV app maker and research firm PlugShare to get owner responses in ten areas: accuracy of stated battery range; availability of public charging stations; battery range; cost of ownership; driving enjoyment; ease of charging at home; interior and exterior styling; safety and technology features; service experience; and vehicle quality and reliability. Brent Gruber, executive director of the EV practice at J.D. Power, said, "Recent vehicle launches from both new brands and traditional automakers have had a profound effect on what factors are most important in the ownership experience. Today’s EV owners are looking for quality, reliability, driving enjoyment, safety and technology features." The Mini, in fact, scored highest of any premium and mass-market EV in the studyÂ’s highest-weighted index factor, quality and reliability.
Ford issues six recalls covering 101,000 vehicles for multiple issues
Tue, 08 Jul 2014Ford is announcing six separate recalls for a variety of issues affecting a dozen models and a total of 100,610 vehicles in North America. However, according to Ford spokesperson Kelli Felker, "None of them have caused accidents or injuries." Half of them cover fewer than 1,000 cars.
The largest recall covers 92,022 North American examples (about 83,250 in the US) of some models of the Ford Taurus, Lincoln MKS, Ford Interceptor, Flex and Lincoln MKT from the 2013 and 2014 model years; the 2012-2014 Edge and the 2014 Lincoln MKX. All of them have a potential issue with the halfshaft on the right side that might not be fully seated and could move outward over time. If it shifts too far, the models may no longer be able to drive, and the condition could also allow the vehicles to roll away, even when in Park. Dealers will inspect the shaft to make sure it's seated and will replace the part if necessary.
The next-largest recall covers 5,264 North American examples (4,867 in the US) of the Ford F59 Commercial Stripped Chassis from the 2011-2014 model years. It's possible that an electrical junction box can corrode in areas with salty roads and short circuit. The problem could potentially cause a fire. Dealers will replace the box with an improved design.












