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Ford hires France's former first lady

Celebrity endorsements are nothing new in the auto industry, but Ford is hoping that putting one of France's best-known faces into an odd new ad might get buyers there to consider a Blue Oval rather than a Peugeot or Renault. The company has hired France's former First Lady, singer, and model Carla Bruni to take on the role of an aggressive soccer coach in the new ad. The idea behind the campaign is to get buyers to think about a big switch too. According to Automotive News, Ford holds just a 4.3 percent market share in France. Meanwhile, PSA Peugeot-Citroen has 26 percent, and Renault holds 30 percent. With such a huge discrepancy, even a few tenths in Ford's favor would likely be considered a victory. Ford's actual commercial is an odd piece of auto advertising, though. Not a single vehicle appears in the whole thing, and there isn't a bit of Blue Oval branding on it, either. Although, a link at the end does go to a page for the automaker. You can still watch the video, even if you don't speak French; just be sure to turn on the closed captions.

Recharge Wrap-up: Ford Transit hybrid conversion, PlugShare updates app

A new report quantifies China's growing vehicle scrapping industry. With major growth in vehicle ownership since 2000, China is expecting its first scrappage peak this year. In 2013, China's scrappage rate was four percent, around two to four percent below other developed countries. However, more and more organizations are being certified to dismantle and recycle vehicles. With 9 to 12 million vehicles reaching end of life in 2015, and 12 to 16 million by 2020, recycling and remanufacturing parts could be a significant industry in China - as much as $32 billion this year. Read more in the release from ReportBuyer. PlugShare has updated its mobile app with a new interface and features. The EV charger locator service's most important new feature is a trip planner, which shows charging stations within five miles of the specified route (that range is expected to become adjustable with future updates). Other new features include a local charging activity viewer, bookmarks, messaging, leaderboards, a customizable user profile, and new search options. Users can now specify specific plug types or charging networks in their search for charging options. Check out the rundown of the updated app at Green Car Reports. XL Hybrids has created a hybrid system for the Ford Transit. The conversion company has adapted its XL3 Hybrid Electric Drive System for Ford's popular van, allowing for better fuel economy and low-end torque. The system works with model year 2015 and 2016 cargo and passenger versions of the Ford Transit, powered by either the 3.7-liter or the 3.5-liter EcoBoost engine, regardless of the wheelbase or roof height. It can improve fuel economy and CO2 emissions by about 20 percent. Vans with the XL3 system installed retain their factory warranty, and the hybrid system comes with a three-year, 75,000-mile warranty from XL Hybrids. Read more in the press release below. XL Hybrids Introduces the First Hybrid Electric Ford Transit Van for the North American Market The XL3 Hybrid Electric Drive System to be compatible with MY2015 and MY2016 Ford Transit cargo vans and passenger wagons BOSTON--(BUSINESS WIRE)--XL Hybrids, Inc., the leader in fleet electrification solutions for commercial and municipal fleets, today announced its XL3 Hybrid Electric Drive System has now been adapted for the Ford Transit van – the first hybrid electric Transit van for the North American market.

Leno recalls '90s showdown with Tim Allen and his mullet

Not many of us have buddies with garages full of classic cars, but that isn't the case for Jay Leno and Tim Allen. Of course, one of the advantages for two guys with such vast collections is occasionally getting to pit their cars against each other. The two comedians did just that in the mid-'90s with a burnout battle on The Tonight Show between Allen in a race-prepped Mustang and Leno in a drag racer. After some time away from regular television, Leno is returning to the airwaves with a Jay Leno's Garage series premiering on Oct. 7 (tonight) at 10:00 p.m. ET on CNBC. Let this clip serve as another taste of what to expect for the new TV show's mix of comedy and cars. After reminiscing about the old days in a gorgeous garage, the comedians get into two modern machines to reprise the classic challenge – after a little trash talk anyway. Don't worry because the YouTube series isn't going anywhere, though.