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How Ford secretly used customers to test its aluminum F-150 [w/video]

Automakers getting clever about disguising development vehicles isn't anything new. Between mules wearing the sheetmetal of other cars and prototypes decked out in as much camouflage as is practical, automakers know how to make it very difficult for the general public to get an exact idea of what kind of vehicle is in development. Ford, though, is rapidly becoming the master.
We knew that the Blue Oval originally tested the durability of the aluminum construction being used for the 2015 F-150 by building an all-aluminum 2014 truck and entering it in the Baja 1000 off-road race. That's no longer a secret. What we didn't know, though, is that the aluminum development dates back to before even that, and that some of the people in question had no idea what it was they were working with.
Ford says this is the first time prototypes have ever been handed over to the public.

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2014 Ford Fiesta ST

Concentrated ST Formula Proves Just As Potent
I'm not the jealous type... usually. But I will fully admit to being somewhat of a Pouty Polly when I read executive editor Chris Paukert's report after driving the then-new 2013 Ford Focus ST through the impossibly pretty southern French Alps region last June. I feel like a broken record saying this yet again, but hot hatchbacks hold a special place in my heart. And while I'm always giddy to drive any sort of small, turbocharged three- or five-door at home in Detroit, my jealousy was indeed piqued after hearing Paukert tell about the challenging yet breathtaking roads he encountered while driving the flamin' yellow Focus. You know, the sort of roads that, from above, look like carelessly drizzled lines of icing on the frosted Alpen caps.
Several months later, I found myself piloting a Focus ST just west of metro Detroit, pitting it head-to-head against one of Autoblog's perennial favorite cars, the Volkswagen GTI. It was fantastic - enough so that I fully stand behind my statement that in terms of balls-out performance, the Focus ST cannot be beat as far as today's front-wheel-drive hatches are concerned.