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Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?

EarthCruiser adds a bigger camper option to its heavy duty pickup line

EarthCruiser is a camper and expedition vehicle company based out of Oregon that we've previously covered for its huge commercial truck-based machines. But they offer more than that, from drop-in campers for smaller pickups to heavy duty pickup conversions. The company's latest product is one of the latter, offering a larger camping area than the current EXD model. This new camper conversion is called the Terranova. The big differentiator between it and the EXD is the camper section, which extends over the truck cab on the Terranova. This means that bed space can be moved to above the truck cab, instead of having to use a convertible dinette. So less reconfiguring, and generally more usable space. One other major difference is that the EXD is only available for the Ram 3500 and Ford F-350. The Terranova is being designed for both of those trucks as well as the Chevy Silverado 3500. The EarthCruiser Terranova is otherwise very similar to other EarthCruiser models. The camper section is made of fiberglass and plastic, and the pop-up roof is insulated with foam. The curtains are triple-layered. The company says it can house four people. It comes with a freshwater tank and pump to help supply the kitchen sink, drinking water tap, bathroom sink and indoor and outdoor showers. There's also a cassette toilet. The kitchen features an induction stove top and small refrigerator and freezer. A fan system is standard, and air conditioning is optional. Power comes from a 400-aH lithium-ion battery. The Terranova isn't yet available. EarthCruiser is finishing up design and engineering, and it plans to have finished examples early next year. The company is taking reservations now, though. Pricing hasn't been announced, but an EXD runs between $220,000 and $265,000, and we would expect the Terranova to cost even more. Related Video: Featured Gallery EarthCruiser Terranova Expedition Camper renderings Chevrolet Ford RAM Truck Off-Road Vehicles Special and Limited Editions RVs/Campers

Hennessey Ford GT sets 267.6-MPH record at Texas Mile [w/videos]

The record-setting Hennessey-powered camouflage Ford GT we showed you at this time last year headed back to the Texas Mile and managed to bring home yet another record. As you may recollect, last year saw Mark Heidraker's machine sprint to a record 257.7 mph thanks to propulsion from its twin-turbo 5.7-liter V8. The big mill sucks down race gas, and this year the creation pulled off a 267.6-mph run over the weekend. That feat set a new record for the event. Something tells us neither Heidraker nor Hennessey are done squeezing more thrust from this machine.
This particular Ford GT has already gone through a number of permutations. Hennessey started by tweaking the factory supercharger set up before abandoning the blower in favor of two turbos. Since then, the crew has poked and prodded it to coerce as much grunt as possible out of the car. We expect Hennessey will probably come out with a video of the record-setting run shortly, but in the meantime, you can see a couple of videos of the car's runs in Texas below (one of which actually captures the record run). Enjoy.