F-350 King Ranch on 2040-cars

Auto blog

Detroit and Silicon Valley: When cultures collide

Culture is a subject that rarely, if never, gets discussed when traditional auto companies buy — or hugely invest — in Silicon Valley-based companies. The conversation surrounding the investments is usually about how the tech looks appealing and how it's an appropriate step to move the automakers toward autonomy. Culture — the way things are done, the expectations, and the approaches — is something that is overlooked only at one's peril. The potential cultural gap is almost always evident in the obligatory photos of the participants in these deals, with is essentially a photo op of auto execs with their Silicon Valley counterparts. The former — rocking jeans and no ties — look like parochial school kids playing hooky. Don't worry: The regimental outfits will be back in place once they get back in the Eastern time zone. Consider what happened back in 1998 when Daimler bought Chrysler. First of all, there was a denial in Detroit that it happened. It was positioned as a "merger of equals." Which it wasn't. In any corporate situation, when one has more than 50 percent of the business, it owns the whole thing. And the German company was in the proverbial driver's seat. People who were around Auburn Hills back then kept their heads down and their German Made Simple books at hand. Things did not go well. Daimler had had enough by 2007, when it offloaded Chrysler to Cerberus Capital Management — which brought ex-Home Depot CEO Bob Nardelli into the picture, which is a story onto itself. But when you think about the Daimler-Chrysler situation, realize that these were two car companies (at least the Mercedes part of the Daimler organization), so they had that in common, and the language of engineers is something of an Esperanto based on math, so there was that, too. Yet it simply didn't work. It doesn't take too many viewings of HBO's Silicon Valley to know that the business people in that part of the world are far more aggressive than people who ordinarily head and control car companies in Detroit. About 20 years ago, a book came out about the founder of Oracle titled The Difference Between God and Larry Ellison* - and the asterisk on the book jacket leads to: God Doesn't Think He's Larry Ellison. It would be hard to imagine a book about a Detroit executive, even a book that had the decided bias that the tome about Ellison evinces, that would be quite so searing. Sure, there are egos. But they are still perceived to be, overall, "nice" people.

Here's how much the new Ford Mustang will cost in Germany

While you can find Ford Mustangs across Europe, they were brought over there courtesy of importers, rather than Ford itself. That's changing with the 2015 pony car, as Ford will be selling it directly through its overseas dealers. Now, we know how much German customers will be shelling out for the muscle car, courtesy of the maniacs at Mustang6G. Not surprisingly, there's a fairly hefty premium compared to US prices. The base Mustang, with its 2.3-liter, turbocharged four-cylinder and six-speed manual transmission will start at 34,000 euros ($40,214, at today's rates), while the 5.0-liter V8/six-speed-manual model starts at 39,000 euros ($46,127). The Mustang Convertible demands an extra 4,000 euros ($4,731) while the optional six-speed automatic elevates the price by 2,000 euros ($2,365), regardless, in both cases, of whether there are four or eight cylinders under that long hood. While those prices are certainly pretty dear compared to what we pay in the US, the Mustang is a genuine bargain compared to some of Europe's other sports coupes. The German market BMW 4 Series starts at 36,050 euros ($42,638), while a base 435i calls for 48,100 euros ($56,891). It's a similar story with the Audi A5/S5. As for the Mustang's arch-nemesis, the Chevrolet Camaro, which is only available with the SS model's 6.2-liter V8, starts at 39,990 euros ($47,298), comparing quite evenly with the 5.0-liter GT.

Former Cadillac boss Butler takes Ford tech job

When Don Butler made the surprising decision to leave his post as Cadillac's VP of global strategic development, it was a surprise. Citing a desire to "recalibrate, reassess my priorities" in that August announcement, it wasn't entirely clear where Butler - a virtual General Motors lifer after spending nearly 30 years with the company - would end up. Turns out he took a trip to Dearborn.
Butler has taken a position in the newly created position of Executive Director of Connected Vehicles and Services at Ford, where he'll be responsible for the Blue Oval's global connectivity strategy. "Not only does Don understand the connected car landscape, but probably just as important, he understands customer expectations," said Raj Nair, who, as Group Vice President of Global Product Development, is Butler's new boss. "Having a leader with technology experience both inside and outside the industry is a rare combination - we're excited to have Don join our team."
As Ford has received its fair share of flak for the sometimes recalcitrant MyFord Touch infotainment system and its Sync voice-controls, it appears that Butler has his work cut out for him.