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2015 Ford Edge Sport [w/video]

The Edge is easy to overlook, especially in Ford's prolific stable of sport utility vehicles. But thanks to new engines, upscale sheet metal and fresh technologies, the Edge has renewed swagger for 2015. Outfitted in the Sport trim, which included the feisty 315-horsepower EcoBoost V6, a stiffer suspension, and unique fascias, my Edge was loaded, and it was priced accordingly. With options, including all-wheel drive, it cost $46,180, which is pretty lofty for a Ford Edge. But, you get a lot of stuff here – features like leather-accented seats, a lane-departure warning system, and active park assist – that make your life more comfortable and safer. It's been a while since I've driven an Edge. And unless you own one, it's probably been a while since you've even thought about an Edge. Now there's good reason to take another look. Driving Notes I really liked the interior. It was simple, clean, and done up in black. It served as a fitting backdrop for the colorful gauges and the Sync with MyFord Touch infotainment system. The interior designers added silver plastic trim and contrasting white stitching on the center console and door inserts to break up the darkness. Leather was used for the steering wheel wrap, door inserts, and console cover, and it conveyed a premium feel. The leather-trimmed seats with suede inserts were comfortable. They looked elegant and felt pleasing. The heating and cooling features were useful for springtime driving and its varied temperatures. The vista sunroof was spectacular. It let in plenty of sunlight and opened long and wide like a retractable stadium roof. Even closed, it still offered a panoramic view of the sky for my passengers, especially those in the second row. Another note on the interior: I had an excellent driving position and an elevated view of the road. When rain began to fall – which has a way of frazzling motorists – I turned up Cat Stevens and motored along blithely. My second-row passengers were also comfy. One remarked on the ample leg- and headroom, and everyone liked the ambient lighting. The cargo area, which offered 39.2 cubic feet of space behind the second row (7 cubic feet more than the previous version), was more than capable for a weekend grocery run. I'll admit, I'm a Luddite when it comes to infotainment systems, and Sync with MyFord Touch has a mixed reputation. Historically, it's been confusing and hasn't always worked as advertised.

Ford rethinking vehicle launch strategy

With a new boss at the helm, Ford is looking at new ways to improve its vehicle launches in North America to prevent recent issues that have popped up with models like the Lincoln MKZ, Ford Escape and Ford Fusion. Speaking with Automotive News, Ford's new president of the Americas, Joe Hinrichs, revealed a few ways the automaker plans to avoid early build issues such as the engine fires on certain 2013 Escape and Fusion models and months-long delays for customers to receive their MKZs.
It sounds like the root of the problems may have been Ford's relationship with suppliers compounded by the fact that the product surge came on the heels of the recent industry-crippling recession, and in the AN article, Hinrichs says improvements are being made to reduce problems during the launch of new or redesigned models. Three such improvements that were implemented during the first quarter of this year including more rigorous quality comparisons, better use of computer technology to catch major problems sooner and hiring engineers to work closer with suppliers.

Will Ford's SUV blitz include the Bronco?

Ford announced this week it will add four sport-utility vehicles in the next four years, an ambitious bet on a segment the industry once shunned. This led to wild speculation about what form these utes will take. Here's what we know: They will be new nameplates, and Ford is thinking globally. That means at least one might not be a product with US intent. They will also be in segments where the company does not currently compete, Ford said. The Blue Oval isn't specifying exactly what's it's doing, so here are some of our theories. We think one will be called the Bronco, which is great news for enthusiasts. We hope it follows the Mustang playbook with some heritage styling, but a thoroughly modern execution. Ford needs an off-road Jeep Wrangler-fighter. Fuel prices are low and it's been 22 years since the infamous O.J. Simpson white Bronco chase. This is the best chance Ford will ever have to bring back this iconic name. Our man on the ground at the Chicago Auto show, Sebastian Blanco, reported that Ford sales and marketing vice president Mark LaNeve said a "mini utility" will also be one of the utes. This could be primarily an overseas play. We've also seen lots of spy shots of the EcoSport, a small crossover that Ford sells in India and other overseas markets, being tested on American roads. That is an existing nameplate. Maybe Ford adds a small ute related to the EcoSport in the United States, but calls it something else. We think Lincoln gets a three-row SUV out of the deal. It could slot between the MKX, which was new last year, and the Navigator. Lincoln is leaving money on the table by not being in this segment. The platform could be used for a Ford at some point, too. The Blue Oval brand does actually have a tweener three-row vehicle, the Flex, but this chassis might underpin a replacement. Or maybe Ford makes one of these a hybrid. The company laid out ambitious plans in December to ramp up its electrification strategy, something that could mean a dedicated hybrid SUV (Kia unveiled one of those right after LaNeve's speech in Chicago). It's also possible hybrid technology will be integrated into this new portfolio. The Escape used to have a hybrid sibling. Whatever form they ultimately take, Ford is betting heavily on SUVs. The company thinks they are what Baby Boomers and Millenials want and expects the segment will continue to grow. It's important to note: this will be a diversified strategy.