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Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."

China's woes sandbag Detroit automakers

Through the first six months of this year, China's auto market is actually up 8.4 percent from the same period in 2014. Still, automakers aren't optimistic after June's 3.2 percent dip in year-over-year sales. Last month marked the first drop in China since February 2013, and the decline could extend through the coming months, which is a concern according to a number of analysts. In Detroit, General Motors might take the brunt of the damage, but Ford could feel some heat too. The China Association of Automobile Manufacturers is already responding to the June dip by predicting annual sales to grow only three percent this year, rather than seven percent that had been predicted earlier in the year, according to The Detroit News. Ford and GM will both release their second quarter earnings before the end of July, and those figures will give the industry a much better idea about the automakers' performance in China. Due to China's massive growth, both Ford and GM have made significant investments there. In 2014, GM announced $14 billion to make the country a focal point, including a goal of 5 million annual sales. Ford, for its part, opened 88 new Chinese dealers in one day alone last year. It has also been working to grow Lincoln since the brand's launch in 2014.The Detroit News took a much deeper look into Detroit's exposure in China, with the overall gist being that we're all uncertain about how things are going to shake out. Some industry analysts feel this is just a temporary blip, while other are much more worried. If you have any interest in the auto market there or its affect on the Big Three, the piece is well worth a read. News Source: The Detroit NewsImage Credit: Greg Baker / AP Photo Earnings/Financials Read This Ford GM

2016 Ford Fusion hybrid, plug-in getting $900 price cut

While the overall the green car market in the US suffered a slump in 2014 with a 6.5-percent drop in sales, the demand for electric vehicles and plug-ins actually jumped a healthy 28 percent. The Ford Fusion Energi plug-in was among the winners in the segment with a nearly 90 percent boost to 11,550 examples sold for the year. To keep the ball rolling in the face of low gas prices and updated challengers entering the field, the Blue Oval is slashing $900 off the cost of both the Energi and standard Fusion Hybrid to make them even more attractive to buyers. Ford's Monique Brentley told Autoblog that, the reduction was done, "basically, just to attract more customers and promote sales." The cut affects every trim of both electrically assisted versions of the Fusion for the 2016 model year, according to Cars Direct, and it comes without the removal of standard equipment. On the contrary, the Energi reportedly gets a new EcoSelect driving mode that activates additional regenerative braking and more gentle acceleration. The $900 pricing adjustment is only for these models and not available on the versions with only an internal combustion engine, which makes it clear Ford wants to tantalize green car buyers towards this pair. According to Cars Direct, the models should go on sale in late 2015. The least expensive 2016 Fusion Hybrid S will retail for $25,675, plus $825 destination on all of them, and a 2016 Energi start at $33,900. Autoblog's own pricing pages for them show the same numbers (here and here). Cars Direct also predicts for the Blue Oval to keep most incentives in place even after the adjustment. Assuming these figures don't change before the sedans actually go on sale, the price cut makes a 2016 Energi less expensive than a 2015 Chevrolet Volt starting at $34,345 (plus $825 destination). The cost of the updated 2016 model for the Chevy isn't announced yet.