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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Autoblog Minute: Ford reports record second-quarter profits

Second-quarter financial results are in, and Ford reports increased profits. Autoblog's Mylencia Gillenwaters reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] Second-quarter financial results are in, and Ford reports increased profits. I'm Mylencia Gillenwaters and this is your Autoblog Minute. Ford Motor Company reports second-quarter financial results including a pre-tax profit of $2.9 billion dollars and a net income of $1.9 billion. Excluding special items charges, this marks a 10-percent increase over last year's profits. This latest report from the Dearborn-based automaker marks their best quarterly profit since 2000. Looking forward [00:00:30] CFO Bob Shanks said in a statement that he expects the second half of the year to be even better, as supply constraints of the redesigned Ford F-150 affected first-half sales. For Autoblog I'm Mylencia Gillenwaters. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Earnings/Financials Ford Autoblog Minute Videos Original Video

Ford will add lots of carbon fiber to new vehicles

With BMW receiving a bunch of positive press for its usage of carbon fiber to build its i3 and i8 plug-in vehicles, Ford is jumping into that game as well. The US automaker has reached a manufacturing agreement with Dow Chemical to speed up the use of that material in Blue Oval vehicles. Carbon fiber usage will cut weight from Ford's new products, boosting fuel efficiency as a result. Ford will work with DowAksa, a 50/50 joint venture between Dow Chemical and Turkey-based Aksa Akrilik Kimya Sanayii A.S, on a manufacturing partnership. The goal is to speed up technology research to make it cheaper to make cars and trucks with carbon fiber materials. Ford's light-weighting efforts received a boost of sorts this week when its aluminum-body 2015 F-150 was awarded a five-star Overall Vehicle Score in the National Highway Traffic Safety Administration's testing, making this year's version the safest to date. The new body construction cut 700 pounds from the truck's curb weight. Take a look at Ford's press release about DowAksa below. FORD, DOWAKSA TO JOINTLY DEVELOP CARBON FIBER FOR HIGH-VOLUME AUTOMOTIVE LIGHT-WEIGHTING APPLICATIONS Ford and DowAksa formalize agreement to advance the adoption of cost-effective carbon fiber components through technology validation and proof of concept to reduce vehicle weight and increase fuel efficiency without sacrificing strength Agreement provides pathway for a high-volume manufacturing partnership New joint development agreement accelerates joint research announced in January in partnership under new U.S. composites manufacturing institute Ford and DowAksa today signed a joint development agreement (JDA) to formally advance research on cost-effective, high-volume manufacturing of automotive-grade carbon fiber, a material poised to play a significant role in the drive to make vehicles lighter for greater fuel efficiency, performance and capability. The agreement, between Ford Motor Company, Ford Global Technologies and DowAksa – a 50/50 joint venture between The Dow Chemical Company and Aksa Akrilik Kimya Sanayii A.S – will combine DowAksa's feedstock capacity, carbon fiber conversion and downstream intermediates production capabilities with Ford's expertise in design, engineering and high-volume manufacturing. The goal is to produce materials that make cost-effective carbon fiber composite parts that are much lighter than steel but meet automotive strength requirements.