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Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.

2015 Ford Mustang GT road test ride-along

You've no doubt already pored over our first drive of the 2015 Ford Mustang, where author Jonathon Ramsey proclaimed that "this new car shames the old, redefines the model and gallops far ahead of anything else in the segment." And following Ramsey's first stint behind the wheel of Ford's new coupe, we sent him back out with another 'Stang to capture some of these same impressions over a backdrop of the car moving quickly along gorgeous California canyon roads.
But this also gave our author and editors time to read through the hundreds of comments left on that original Mustang review. You readers are indeed a vocal bunch, and one particular comment about how the automotive media is so willing to bash an outgoing car as soon as the new one arrives really caught our attention. In this video, Ramsey stands by his written text, saying the new Mustang is "massively better than the one it replaces," and in doing so, addresses your comments while providing more insight into just how good the Ford truly is.
We won't spoil the rest for you. Check out the feature video above, and as always, leave us your thoughts in the Comments section below.

V6 engines will outpace V8s for the 2015 Ford F-150

How times have changed. Even five years ago, who would have thought the mighty V8 would be just another engine choice for buyers of the 2015 Ford F-150?
Ford is projecting about 28 percent of the next-generation trucks will have the 5.0-liter V8. That's nothing to sneeze at, but consider this: Ford figures its two EcoBoost truck engines - the new 2.7-liter V6 and the existing 3.5-liter V6 - will also each account for about 28 percent of the F-150's sales (56 percent total). That leaves only 15 percent of the pie for the 3.5-liter (non-EcoBoost) V6. The new F-150 goes on sale late this year.
Ford figures its two EcoBoost truck engines will each account for about 28 percent of the F-150's sales.