2002 Ford F-350 Service Body 7.3l Power Stroke Dual Wheel Ford Dealer Inspected on 2040-cars

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J Mays' legacy

Mays is by far not the first designer to use heritage design cues in his work.
The announcement that J Mays will be leaving his chief creative officer role at Ford Motor Company on January 1 ends a 13-year run in one of the industry's top design roles. While best known for having a hand in reborn classics like the Volkswagen New Beetle, Ford Mustang and Thunderbird (above), Mays' legacy is more complicated and nuanced than being considered the father of what is known as "retrofuturism".

Ladies Love It: Ford Fiesta wins Womens World Car of the Year

It's official: A panel of female automotive writers has chosen the Ford Fiesta 1.0-liter EcoBoost as the Womens World Car of the Year, and it beat tough competition like the Mazda CX-5, Range Rover and Porsche Boxster S for the overall top spot.
The CX-5 and Range Rover won the SUV and Luxury Car categories, respectively, and the Boxster S laid claim to the Sports Car category, beating the runner up Audi RS5 and third place Toyota GT86/Subaru BRZ (or Scion FR-S). The Audi Allroad was named the Family car of the year.
The panel consisted of 18 female automotive writers from around the world tasked with picking the best car in each of eight categories, including top vehicle overall, using criteria that women utilize when shopping for a car. That includes safety, value-for-money, aesthetic appearance, storage space, child-friendliness, ease-of-driving, color, sex appeal and environmental footprint.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.