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Ford F-150 SVT Raptor sales jumping to new heights

Ford can't seem to build F-150 SVT Raptors fast enough. The off-road-ready trucks have been one of the Blue Oval's most reliable sellers, with record sales in eight of the last 10 months and a 14-percent jump in 2013. That's impressive enough, considering that the least expensive Raptor starts at $44,000. Factor in the modded F-150's fuel economy (it's rated at 11 miles per gallon in the city and 16 on the highway) and a national average gas price, as of this writing, of $3.55 per gallon, and its success is as unlikely as Ford's home team, the Detroit Lions, winning the Super Bowl this year (sorry, Lions fans, we're just quoting the experts in Vegas...).
Yet for some reason, Raptors spend an average of just 15 days on dealer lots before being snapped up, which is a quarter of the 60-day industry average. According to Ford's truck group marketing manager, Doug Scott, it's capability that keeps the Raptor selling strong. "What's helping drive Raptor sales is that Raptor delivers unmatched off-road performance to our customers. Raptor is also proof of our commitment to offer a truck for every customer and continuously improving them to meet our customers' evolving needs."
To address the strong demand for Raptors, Ford will bump production from three trucks per hour to five. Not much, we agree. But building an extra 48 trucks per day, at most, seems like a prudent way of addressing demand without oversaturating what is ultimately a niche market. Check out the press release below for more.

Ford Focus refresh shots leak ahead of Geneva

In case you haven't been paying attention, Ford has been gradually redesigning its lineup to sport a familiar face. The Aston Martin-inspired grille shape debuted on the Fusion and was soon applied to the Fiesta. Even the front end of the new Mustang takes its cues from the same, and we're sure other models will soon be made-over to fall in line. The next on the docket? The Focus.
Set to be unveiled in little over a week at the Geneva Motor Show, the revised Focus has leaked out a tad early, revealing a mild facelift that bears that same trapezoidal grille with horizontal slats. Along with the new grille, the headlights, lower fascia and hood appear to have been reshaped. Around back there appears to be a new rear bumper and taillights, but otherwise the shape remains largely the same as the current model.
Expect the updates to be applied to all bodystyles offered around the world, including the hatchback, wagon and sedan. The engine lineup is expected to carry over largely unchanged, though the plug-in hybrid powertrain from the C-Max Energi could port over to the revised Focus. Plus Ford seems to have taken the opportunity to spruce things up in the cabin some. Check it out in the image gallery above and watch this space for the official announcement as we pack our bags for Switzerland.

Should reflective paint earn automakers EPA credits?

No matter where you look around the world, governments are cracking down on vehicle emissions and aiming for higher fuel economy standards. Generally, automakers are pushing back against the increased regulation, and in the US, General Motors, Ford, and FCA US are looking for new compromises. The Big Three want to the EPA to grant them retroactive emissions credits for using tech that they claim reduces CO2 but not on the government agency's on-road testing. Among these technologies are things like reflective paint and glass, LED lights, ventilated seats, stop/start, and more efficient air conditioning compressors. Starting with the 2014 model year, the automakers can receive credits for a few grams per mile reductions on models with some of these solutions, according to Automotive News. However, the companies are also petitioning the EPA to make the credits apply to earlier vehicles with them, as well. The emissions advantages for systems like stop/start and less polluting AC refrigerants seem fairly obvious. For reflective paint and glass, the belief is that keeping a vehicle interior cooler should mean a lower need for air conditioning and therefore a decrease in CO2. Margo Oge, the former boss of the EPA's Office of Transportation Air Quality, told Automotive News these credits are part of the plan. "That's the whole point of what we tried to establish," she said. "We wanted companies to invest in and develop these technologies." The EPA wants vehicle emissions at the corporate average equivalent of 54.4 miles per gallon fuel economy by 2025, and so far that seems achievable. It will translate to less than 40 mpg on the EPA sticker. In a report last summer, the industry was about 10 grams per mile of CO2 better than the rules required, and that was solely based on 2012 model year vehicles. In an update for 2013, the companies were up to 12 grams per mile beyond targets. News Source: Automotive News - sub. req.Image Credit: Mark Humphrey / AP Photo Government/Legal Green Ford GM Emissions Fuel Efficiency FCA fca us