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Auto blog

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

2018 wrap-up, Ford Ranger and Mercedes A-Class | Autoblog Podcast #566

In the final Autoblog Podcast of 2018, Editor-in-Chief Greg Migliore is joined by Senior Editor Alex Kierstein and Associate Editor Reese Counts. They kick off the conversation by talking about a couple of hot new vehicles: the Ford Ranger and Mercedes-Benz A 220 4Matic. Then they round up the biggest stories of 2018 before helping a listener choose a new car in the "Spend My Money" segment. Thanks for listening, and happy holidays. The Autoblog Podcast will be back next year. Autoblog Podcast #566 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Driving the 2019 Ford Ranger Driving the 2019 Mercedes-Benz A-Class 2018 news roundup The ups and downs of Tesla and Elon Musk Losing Sergio Marchionne and the arrest of Carlos Ghosn Lots of layoffs Trump and tariffs Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

Malcolm Gladwell reflects on engineering, recalls, and compromise

Journalist Malcolm Gladwell has made a career taking on big, complicated topics and humanizing them to make the unwieldy understandable. He has already done this in bestsellers like The Tipping Point and Outliers, and now he has brought the same approach to automotive recalls in a long piece for The New Yorker. The article titled The Engineer's Lament is framed around an interview with the former head of Ford's recall office about the famous Ford Pinto campaign where the position of the compact's fuel tank could cause it to explode in rear-end collisions. Plus, there are detours into Toyota's unintended acceleration cases and the General Motors ignition switch problem. While all the history is illuminating, the heart of the story comes from an examination at the thought process of engineers, and how their thinking differs from other professions. Gladwell comes off as sympathetic to auto engineers in this piece. While he admits that they often approach problems in a sterile way, the writer doesn't try point that out as a failing. It's merely a fact to be understood. The story itself is quite lengthy, but well worth a read if you have the time for an insiders view into how these recalls are assessed on the inside.