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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

2015 Ford C-Max gets a corporate nose job [w/video]

Ford might not have the splashiest booth here at the 2014 Paris Motor Show, but the automaker is showing off quite a bit of hardware that will actually end up on roads across Europe. Parisians are no doubt tickled at getting to see the specifications of the Mustang tuned for The Continent (which has a revised suspension for European roads, and a few visual nips and tucks), in addition to the revised face of the family-friendly C-Max.
As you can see, C-Max styling has been revisited with a deft touch, grafting Ford's six-sided corporate grille on the nose, in place of the outgoing car's two-part affair. New headlights can also be found on the car's revised front fascia, though the rear end of the C-Max looks only slightly different than the current version.
Inside the cabin, Ford has consolidated controls and upped the ante in terms of material quality, with "black satin" and chrome details and more storage capacity, overall. Grocery-lugging moms and dads everywhere should appreciate the hands-free liftgate feature, as well.

Ford Fusion getting substantial refresh for 2017

It's only been a couple of years since Ford rolled out the current Fusion, but if these spy shots are anything to go by, it's already planning what appears to be a substantial update for the mid-size sedan.
According to our paparazzi on the ground, the new Fusion is being prepared for launch late in 2016 or early 2017. Although heavily camouflaged to keep it from prying eyes such as ours, it appears that the updated Fusion will tone down the Aston Martin-style grille, ditch the small corner window with revised front side glass and tweak the vehicle's overall shape. But there's more to the new Fusion than a styling adjustment, and our spy photographers have caught a glimpse inside and taken us along.
Apparently the new Fusion is to get a completely overhauled interior with soft-touch surfaces and matte wood trim to make it seem more upscale. There's an all-new rotary gear selector (like you'd find on a Jaguar, for example) hinting at the implementation of a new nine-speed automatic transmission. The prototype appears to be packing the Microsoft SYNC system, suggesting that the new Blackberry QNX system isn't ready quite yet - though that doesn't necessarily mean it won't be ready by the time the new Fusion is.