Auto blog

Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

Here's your chance to vote for the best-looking state police cruiser

Across the country, state police generally drive the same types of vehicles. Right now, the most common cruisers are Ford Explorers, Chevrolet Tahoes, and Dodge Chargers, with some exceptions sprinkled in. The differentiation comes through in the livery, which can range from simplistic badging to busy stripes. Each year, the American Association of State Troopers (AAST) holds a fun contest to determine which state has the coolest-looking cars, and 2019 voting has just opened. We discovered the contest after Motor1 posted about the Florida Highway Patrol's newest addition to its fleet, a Dodge Challenger R/T. The musclemobile is, without question, the coolest car in the competition, and it might have the best livery too. But that doesn't mean it's going to win, as contests like this often turn into hotbeds for chest-beating homers.  The AAST is posting results on Facebook, and as of July 17, 2019, Kentucky and Nebraska are blowing the rest of the states out of the water. Florida is in ninth place with 4,653 votes compared to first-place Kentucky's 14,699. New Jersey is in last place with only 107 votes. As the internet goes, this will likely be determined by how many times the contest is shared across social media.  The Challenger isn't the only eye candy, either. Not every state participated, but those that did came correct with the photography, including Nebraska posing its car in front of a freakin' tornado. Others staged their cars with helicopters in the background, some set the car in front of the gorgeous landscapes their states have to offer, and others posed with dogs. Because who doesn't love dogs? No matter which car wins, it's cool to see the various designs all in one place. Check out the gallery above and vote for your favorite on the AAST's survey. The survey will close on July 30, 2019.  

Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.