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Ford defends plan to shareholders: ‘We're simply reinventing the American car’

Ford's top executives took heat from shareholders over their plan to do away with sedans as we know them in Ford's North American lineup, as the company held its annual meeting Thursday. Critics said the plan to shelve the Fiesta, Focus and Taurus, reduce the Focus to one crossover model, and concentrate on high-margin trucks and SUVs was a shortsighted abandonment of entire market segments of affordable vehicles. "This doesn't mean we intend to lose those customers," Ford CEO Jim Hackett said. "We want to give them what they're telling us they really want. We're simply reinventing the American car." Ford has said SUVs/crossovers and pickups will constitute 90 percent of its North American lineup by 2020. And though only the Mustang and new Focus Active will remain, it plans to add new vehicles going forward that offer better fuel economy and utility, including EVs and hybrids. Hackett characterized the shift not as an abandonment of traditional cars but as a transformation of them. "We don't want anyone to think we're leaving anything," Hackett said. "We're just moving to a modern version. This is an exciting new generation of vehicles coming from Ford." It was Hackett's first annual meeting as CEO, and for the second year it was conducted online rather than in person. The change to Ford's lineup is part of Hackett's overall plan to cut $25.2 billion in costs by the year 2022. Executive Chairman Bill Ford Jr. blamed the negative reaction to the lineup plan on media coverage. "I wish the coverage had been a little different," he said. "If you got beyond the headline, you'll see we're adding to our product lineup and by 2020 we'll have the freshest showroom in the industry. The headlines look like Ford's retreating. In fact, nothing could be further from the truth." While Ford was clear about its plans for the Blue Oval, it has been less clear about the Lincoln brand. Hackett on Thursday said only that the Lincoln Continental, re-introduced just two years ago, would continue "through its life cycle" — but it has been such a slow seller that rumor has Ford killing the Continental again after that, and Hackett made no mention of a new generation. Presumably the MKZ sedan will go away when its twin the Ford Fusion does, but although Ford has outlined end dates for other models, the Fusion's departure is open-ended. The stock price has been a frustration for investors for years and has fallen 12 percent since the first of the year.

2015 Ford Mustang: Obsessively covered [w/videos + poll]

Here at Autoblog, we've officially stamped December 5, 2013, as Ford Mustang Day. Sure, the sixth-generation Pony Car started leaking out onto the web days ago, but all of the official, non-embargoed hotness has come out today. And man, there's been a lot.
In terms of new car debuts, this is a really big one - not unlike all of the Corvette madness that kicked off the 2013 automotive season. So to make sure you haven't missed anything, here's a wrap-up of everything you need to know about the 2015 Ford Mustang.
Deep Dive: 2015 Ford Mustang

Ford's smartwatch apps let drivers unlock its EVs

In recent months, both Hyundai and Volvo have launched smartwatch apps, allowing car owners to control some of their vehicle's functions from the comfort of their wrist. Now Ford wants in on the action. In the latest update to its MyFord app, available on both iOS and Android Wear, the carmaker is letting drivers of select electric and plug-in hybrid models access information on their vehicle battery status (including the estimated range), enable the air-conditioning, lock and unlock the car and follow directions to where their car is parked. One particularly interesting feature is the addition of a personal driving score, which indicates how well you are driving by factoring in your average miles to the gallon, distance traveled and how efficiently you accelerate and slow down. The more green leaves you see on the display, the better you're driving. If you own a Ford C-Max Energi, Ford Focus Electric, or Ford Fusion Energi and either an Apple Watch or Android Wear smartwatch (or both), then download the app right away. This article by Matt Brian originally ran on Engadget, the definitive guide to this connected life. New Ford Smart Watch Apps Allow Electric Vehicle Owners to Check Status from their Wrist Smartwatch owners can now download an update for the MyFord® Mobile app in the Apple App Store and Google Play, which includes Android Wear and Apple Watch smartwatch applications The apps, developed by Ford engineers, allow users who drive Ford battery electric or plug-in hybrid vehicles to check their battery charge level, determine driving range before a trip and locate where their vehicle is parked, among many other offerings – all from their wrist MyFord Mobile watch apps specifically developed to fit the design of both round and rectangular watch faces DEARBORN, Mich., Sept. 16, 2015 – Drivers of Ford electric and plug-in hybrid vehicles can now access their battery charge status, unlock their doors and get a driving score from their last trip with the MyFord® Mobile application for smartwatches. "The app gives drivers the ability to quickly check important data like available range before leaving on a journey – without having to access the mobile application on their smartphone," said David Hatton, Ford manager, Connected Vehicles and Services.