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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Aussie Ford Falcon GT shows its rear end to Lamborghini Gallardo

When Ford Australia announces, as it did recently, that it wants to celebrate the end of its Ford Performance Vehicle division with a Falcon FPV GT-F that celebrates big-bore origins of the nameplate, it's talking about the kind of car in this video.
At some point the classic Falcon GT - said to be an XY series - was invited to a test of acceleration against a Lamborghini Gallardo. At the very least, the Falcon GT had a 351 cubic-inch motor and 300 horsepower, but whatever this guy's got under the hood of his yellow sedan makes has him so confident that he doesn't even move his elbow from its resting place on the door.
You'll find a reminder of Ford Australia's heyday, a raucous exhaust note and some NSFW language in the short video below.

Ford EcoBoost V6 hits the dyno before hitting the track

Ford Racing just unveiled the Riley Daytona Prototype that will make its racing in the United SportsCar Racing Championship Rolex 24 at Daytona in January, and now it has released a video showing development of twin-turbo 3.5-liter EcoBoost V6 that powers the car. Using the same block and heads that can be found on a production Ford Taurus SHO, this new racecar benefits from the collaboration between Ford Racing and Ford powertrain engineers.
While we still don't know what kind of power this engine is putting out, it has definitely gotten a workout at Ford's 17G dyno. This area deep within Ford allows the automaker's racing program to work hand-in-hand with production engine programs, which can be a benefit to racing operations and production cars alike. Scroll down to hear a few people from Ford talk about the crosspollination between its racing and engine teams and watch the EcoBoost get red hot on the dyno.