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Ford creates F-150 Sandcat to promote Halo 5: Guardians

Halo 5: Guardians is about to hit Xbox One, and Ford is celebrating with the reveal of this one-off F-150. Built by the Blue Oval specialists at Galpin Auto Sports, the Ford F-150 Halo Sandcat is designed for deployment by the United Nations Space Command. It's based on a 2015 Ford F-150 Lariat SuperCrew 4x4 with the 3.5-liter EcoBoost V6 and FX4 off-road package. It's then upgraded with a Baja XTR package from Addictive Desert Designs, complete with FOX Racing shocks, Deaver leaf springs, a Currie floating rear axle, 17-inch wheels, and upgraded fenders, side steps, and chase rack. It's all capped by a custom Halo-themed body wrap, and fitted with an Xbox One hooked up to displays in the back of the headrests. Fans will be able to check it out at the LA Convention Center during the E3 video game show, and dream of driving it on some far-off planet to combat whatever space monsters the Master Chief has been assigned to eradicate. Jun 12, 2015 | LOS ANGELES Ford F-150 Halo Sandcat Lands at E3 to Promote Halo 5: Guardians for Xbox One Ford, Xbox, 343 Industries and Galpin Auto Sports are celebrating the release of Halo 5: Guardians for Xbox One with a special version of the 2015 Ford F-150 that is so awesome, it could have been designed by the Master Chief himself. The Ford F-150 Halo Sandcat is a one-of-a-kind vehicle inspired by Halo's United Nations Space Command vehicle design. It will be on display at E3 2015. Based on the all-new Ford F-150, the toughest, smartest, most capable F-150 ever, F-150 Halo Sandcat is special enough to have been officially designated the M552 codename by the United Nations Space Command – closely matching F-150's official Ford codename, P552. The F-150 Halo Sandcat started as a 2015 Ford F-150 Lariat SuperCrew 4x4 with 3.5-liter EcoBoost® engine and FX4 off-road package. To turn the truck into the Sandcat, Galpin Auto Sports added an arsenal of modifications to give it a United Nations Space Command militaristic style that Halo fans will instantly recognize. The F-150 Halo Sandcat starts with Addictive Desert Designs' Baja XTR off-road conversion kit, which includes custom FOX Racing shocks, Deaver leaf springs, a Currie full floater rear axle, ADD fenders, side steps, a chase rack and 17-inch wheels with off-road tires to go along with a full custom Halo body wrap. Inside, there's an Xbox One custom gaming system with displays mounted in the rear head restraints.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford recalls 434k vehicles for several unrelated issues

It seems that the hard winter in much of the country has been as rough on some Fords as it has on many people. The Blue Oval is recalling roughly 434,000 vehicles in two separate recalls, and one of them partially caused by the salt used to melt the snow on roads.
The first recall covers 385,750 2001-2004 Escape models in the Midwest, Northeast and Canada because a subframe could rust and eventually fail. This is partially due to the road salt used in those areas, and about 349,000 of the affected vehicles are in the US. To remedy the problem, dealers are installing a reinforcement cross brace on the frame to strengthen them. There has been one crash caused by the failure but no injuries. According to The Detroit News, this is not the first rust-related recall for Ford. It estimates the company has repaired over two million vehicles since 2010 for problems on vehicles related to the iron oxide, including the rear wheel wells of the Freestar minivan.
The second recall covers 48,950 2013-2014 Ford Fusion, Escape, C-MAX and Lincoln MKZ models because welds in their seatbacks don't meet National Highway Traffic Safety Administration standards. The fault affects the front seats, and the sub-standard welds joining the setback to the recliner could increase the chance on injury. There have been no reported injuries or accidents caused by the problem, but there are 42,972 affected vehicles in the US and 4,744 in Canada.