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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Dodge Demon 170 reveal experience, Supercharging a non-Tesla and the BMW XM | Autoblog Podcast #774

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. They start off with what it was like to be at the reveal for the 2023 Dodge Challenger SRT Demon 170 out in Las Vegas. From there, they explore news of the 2024 Acura Integra Type S being revealed to have 5 more horsepower than the Civic Type R. And to round out the news section, there's an Explorer EV out, but it's only for Europe. After that, the two discuss the cars they've been driving, including the 2023 BMW XM, VW Jetta Sport with a manual transmission, our long-term Toyota Sienna minivan and what it was like to charge our long-term Kia EV6 on a Tesla Supercharger. Lastly, the pair spend some money to help a listener buy a car for their daughter who is just starting to drive. Autoblog Podcast # 774 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News Dodge reveals the Challenger SRT Demon 170 in Las Vegas The Acura Integra Type S will officially have 320 horsepower Electric Ford Explorer revealed in Europe What we're driving 2023 BMW XM 2023 VW Jetta Sport Supercharger experience with long-term Kia EV6 Long-term 2023 Toyota Sienna Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: 2023 Dodge Challenger SRT Demon 170 reveal

Mazda Turnpike in Japan shut down for racing

The people behind Motorhead Magazine in Japan clearly have some friends in high places. Not only did they manage to shutdown eight kilometers of the Mazda Turnpike up the Hakone mountain, but they invited some of the country's premiere racers to take a drive up the hill. This wasn't just a Sunday cruise either. Featuring a BMW Z4 from the Super GT series, a classic Ford GT40, two flavors of Nissan GT-R and two takes on the Subaru Impreza WRX STI, these guys came ready to run. When an opportunity to let racecars challenge a curvy mountain road presents itself, you don't squander it. Thankfully, the folks at Motorhead knew that and outfitted the course with a plethora of cameras and high-quality sound equipment to capture the action. The result is nothing short of sublime. Take the video's urging to turn up your speakers for this one, and watch as these racers hit ludicrous speeds in a beautiful place never meant for them. News Source: japanmotorhead via YouTube, Jalopnik Aftermarket Motorsports BMW Ford Nissan Subaru Racing Vehicles Performance Videos ford gt40 super gt