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Landau yachts: The history of Lincoln's Designer Series

The Lincoln Designer Series was introduced in 1976, at the end of the imposing Mark IV Continental generation. Four big-name fashion designers of the era – all-American country clubber Bill Blass, psychedelic Italian pattern-maestro Emilio Pucci, venerable French jewelry-maker Cartier, and a la mode French fashionista Hubert de Givenchy – were asked to slather their elegance on LincolnÂ’s personal luxury coupe. This experiment was a wild success. According to documents uncovered in the Lincoln archives – with the incomparable guidance of official brand historian Ted Ryan – the Designer series “accounted for more than 27% of Mark IV sales” shortly after its introduction. It was such a runaway hit, that it continued on throughout the even larger Mark V generation (incidentally, the longest coupe ever produced by Ford Motor Company), and didnÂ’t really peter out on these big two-doors until the early 1990s.   But the true history of the series well predates the era of opera windows, crushed velour and wire wheel covers. “If you take a step back even further, when Ford purchased Lincoln in 1922, Edsel Ford was put in charge of the company. But more than that, he helped establish the first design studio at Ford,” said Ryan. The basic Model T didnÂ’t take much design. Lincoln was different. Edsel is famed for his quote. “Father wanted to make the most popular car, I wanted to make the best.” The specific genesis of the Designer Series, however, came along as a result of a long-term personal connection with the marqueÂ’s first chairman. “Edsel Ford had a relationship with Cartier, and correspondence going throughout the 1920s and '30s,” Ryan said. “His personal cards and stationery were always ordered from Cartier.” This enduring link wasnÂ’t formalized until the late 1960s. “I found in product development files, in 1967, that Ford had gone to Cartier for a special 1970 Cartier Continental coupe,” Ryan said. According to internal documents, this package would include unique interior leather/cloth/vinyl surfaces and trim, modified dials, and a Cartier jewelry box, as well as golden plating on the steering wheel ornament, dial face ornaments, keys, C-pillar ornaments, door monograms, and dashboard plaque. “Think of that. A car that never was, that could have been,” Ryan said, wistfully. Some Cartier magic did get glossed on Lincolns in the late 1960s.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Ford 2Q profit drops 86% as it restructures overseas

DEARBORN, Mich. (AP) — Ford's net profit tumbled 86% in the second quarter due largely to restructuring costs in Europe and South America. Net income for the April-through-June period dropped to $148 million, or 4 cents per share. Without the charges the company made 28 cents per share. Revenue was flat at $38.9 billion. On average, analysts surveyed by FactSet expected earnings 31 cents per share on revenue of $38.49 billion. Chief Financial Officer Tim Stone says the company had charges of $1.2 billion as it moved to close factories in Europe and South America. He says Ford already is seeing an impact from its global fitness measures that included a reduction of 7,000 white-collar workers. Ford, which released numbers after the markets closed Wednesday, says its results include a $181 million valuation loss on an investment in a software company, trimming 4 cents off adjusted earnings per share. Its stock fell 6.3% in after-hours trading to $9.68. Stone said Ford is in the early stages of its restructuring, but already is seeing improvement in some regions. Free cash flow also improved by 80% to $2.1 billion in the first half of the year, he said. "We're already starting to see some early benefits," he said. "A lot of work to do." The company expects improvement in the second half of the year as more new big SUVs hit dealerships and more of the restructuring takes hold. Ford on Wednesday forecast pretax adjusted earnings of $7 billion to $7.5 billion for all of 2019, compared with $7 billion last year. The company previously had only said that pretax earnings would improve. Full-year adjusted earnings per share are forecast to be $1.20 to $1.35, up from $1.30 in 2018. Previously it did not give per-share guidance. Ford's U.S. sales fell nearly 5% in the second quarter, according to the Edmunds.com auto pricing site, as the company exited most of its passenger car business. But Stone said sales of the new Ford Ranger small pickup offset much of that as its share of the small truck segment rose 14%. Edmunds, which provides content for The Associated Press, said Ford's average vehicle sale price rose 2.8% to $41,328 during the quarter. In North America, Ford's biggest profit center, pretax earnings fell 3% to just under $1.7 billion, which the company blamed on switching its Chicago factory to build new versions of midsize SUVs.