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Weekly Recap: Ferrari, Ford and Porsche power up for Geneva

Monday was Groundhog Day. Tuesday, apparently, was Sports Car Day. The Ferrari 488 GTB, the Ford Focus RS and the Porsche Cayman GT4 all debuted within hours of each other ahead of their rollouts at the Geneva Motor Show. Three sporty machines, three vastly different approaches – and a lot of implications for enthusiasts. That's a day worth repeating. It also illustrates the opportunities automakers see in the performance market, which is expected to grow in the coming years. Ford estimates the segment has expanded 14 percent in Europe and surged 70 percent in North America since 2009. The Detroit Auto Show was evidence of this, and performance cars of every stripe debuted, including the Acura NSX, Ford GT, Alfa Romeo 4C Spider and several others. This isn't a fad. Performance cars aren't going away. The question is why? Stricter CAFE standards are looming in the United States, as are tighter emissions regulations in Europe. And no one expects gas prices to remain low in America. None of this matters for sports cars, and automakers are increasingly using them to elevate their images. That's why Dodge rolled out two 707-horsepower Hellcats last year. It's why Ford has decided to resurrect the GT for road and track. It's why in the depths of bankruptcy, General Motors continued work on the Chevrolet Corvette Stingray, not to mention the Z06. "Great brands are made one car at a time," Ford of Europe president Jim Farley said at the reveal of the Focus RS. Still, companies make those cars for different reasons. View 5 Photos Mainstream brands like Ford and Dodge want to build cars that get people talking, excite their bases and drive more potential customers into the showroom. They probably don't buy a Focus RS or a Hellcat, but suddenly the regular Focus hatch looks a bit hotter, and that V6 Charger seems to be just a touch more muscular. The halo of performance is alive and well in the eyes of automakers and their customers. "It's one of the most effective catalysts for ingenuity and innovation," said Joe Bakaj, vice president of product development for Ford of Europe. That also leads to a trickle-down effect. Some of the technologies inevitably make their way to other products. It's hard to think the new all-wheel-drive system in the Focus RS that distributes torque front to rear and side to side won't be used in other vehicles. It's different for Ferrari and Porsche.

Former Ford CEO Alan Mulally lands on Google board

Former Ford CEO Alan Mulally often referred to the Blue Oval as a technology company when he led the automaker. Now he'll be offering guidance to a different kind of technology firm: Google.
Mulally was appointed to Google's board of directors July 9, and late Tuesday, it was announced that he will serve on the company's audit committee. The veteran executive led Ford from September 2006 until he retired in June, succeeded by Mark Fields.
While Mulally will act as a board member - rather than in a managerial role - his presence adds credibility to Google's recently announced plans to produce an autonomous car. The ambitious program calls for 100 prototypes to begin testing later this summer. Production of the car is rumored to be in collaboration with a Detroit area performance company, Roush.

Winnebago re-introduces classic Brave RV [w/video]

Winnebago is saying 'Let's do the time warp again,' using its new Brave RV to do it – have a look at the first Winnebago RV from 1966 and you'll know exactly where this one comes from. The modern version of this swinging sixties motorhome is accurate from its size, either 26- or 27-foot version, to its trademark eyebrow above the front windshield. The foldaway bunk above the front seats that necessitated the eyebrow design has been updated, and is now a power bed that descends from the ceiling. It is among a set of standard features that also includes a 19-foot motorized awning, leveling jacks at all four corners, heated mirrors, LED ceiling lights, two available floorplans and detailing like a workstation for the front passenger, a sliding dash cluster and and a waterfall countertop in the kitchen with built-in extensions. The Brave sits on a Ford F53 chassis complete with its Triton V10 engine and five-speed automatic transmission. No word yet on any potential diesel alternatives. Naturally, that 1966 price of $4,000 will also come in for an update, but the company hasn't yet revealed it. The good folks from Winnebago will be happy to take you on a thorough personal tour of the Brave in the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Winnebago via YouTubeTip: John Auto News Ford Truck Special and Limited Editions Videos motorhome recreational vehicles winnebago