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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Ford to add Android Auto and CarPlay to 2016 SYNC 3 cars via update

Ford is updating a large number of 2016 model year cars equipped with SYNC 3 infotainment software, adding Android Auto and CarPlay to the vehicles with a free, over-the-air update via Wi-Fi, or using either USB or going through their dealer. The upgrade will be available for around 800,000 vehicles in total, giving a huge number of Ford car owners the chance to get big infotainment improvements without having to buy a newer model car. The OTA update option is also a big step for Ford – it's the company's first for software ever, and it's one of the major reasons that Ford recently hired around 400 new mobile smartphone engineers, the company tells me. For CarPlay, users will still also need to upgrade their vehicle's USB hub to make this work (which will also incur a dealer visit and a cost), but for those on Android, all that's required is a simple software installation. The USB install method is also faster, but the Wi-Fi update option is the start of the company's efforts to really increase its OTA update program, which will be used for security improvements as well as infotainment bumps. Even with a dealer visit and hardware upgrade for CarPlay, this sounds like a worthwhile thing for 2016 vehicle owners to do. CarPlay and Android Auto are huge upgrades vs. most in-car software, offering navigation and entertainment options that follow you from your phone to your car. Retroactively offering this kind of thing to car owners is a definite change in tone for carmakers, since they typically use these kinds of things as incentives to get people interested in vehicle model updates. But as data becomes increasingly important to automakers as a business, it makes sense to encourage greater in-car use of devices.Written by Darrell Etherington for TechCrunchRelated Video: Auto News Ford Lincoln Technology Infotainment android

Ford launches mobile coronavirus test program with partners

For its latest coronavirus act, Ford has joined forces with a Detroit university, its affiliated physicians group and an Arab-American human services nonprofit to launch a mobile Covid-19 testing program for symptomatic first responders, health care workers and corrections officers in Michigan. Since Monday, Ford has been supplying Lincoln Navigators and drivers from the Lincoln Personal Driver pilot service, both offered through its Ford X in-house incubator. They’re equipped with tents, sanitation, power and Wi-Fi. Partners Wayne State University, the Wayne State University Physician Group and Dearborn-based ACCESS are providing staff and medical kits. The program is billed as an extension of drive-through testing sites operating in Detroit and Dearborn, but capable instead of bringing testing to locations and people who lack access to it. The mobile Navigator test vehicles will be capable of testing up to 100 people per day at no cost, with results returned within 24 to 36 hours. Testing will start at sites in southeast Michigan and then branch out to other parts of the state, including Battle Creek, Lansing and Grand Rapids. Michigan has been a major epicenter of the coronavirus outbreak in the U.S., with 27,001 confirmed cases and 1,768 deaths as of the most current data from Tuesday. The state has been under a stay-at-home order since March 23. With its factories remaining temporarily idled for vehicle production, Ford has kept busy branching out into the fight against the novel coronavirus on multiple fronts. It kicked off production of a waist-mounted, powered air-purifying respirator it designed with 3M on Tuesday, and it plans to begin building ventilators at a plant in Michigan next week. Earlier this week, Ford announced it was helping a supplier that makes airbags use the material instead for reusable medical gowns for health care workers. Employees are also manufacturing protective face masks at its Van Dyke Transmission Plant, plastic face shields at a subsidiary near Detroit and helping a medical device company ramp up production of Covid-19 field testing kits. Related Video:     Ford Lincoln SUV