2007 F-250 "lifted" Low Miles on 2040-cars

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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Ford pits Cobra Jet versus GRC Fiesta ST, worlds collide

Racing takes on many forms in the automotive world. There are sanctioned events that are as varied and diverse as NASCAR, Formula One, Global Rallycross and drag racing, and to be good enough to win competitively in one discipline, you need to have a specialized vehicle. Or do you?
Ford decided to find out what would happen when its Global Rallycross Fiesta ST, driven by Tanner Foust, lined up against its Mustang Cobra Jet drag racer, driven by Roy Hill. In one lane, Tanner has just 2.0 liters of displacement to work with, while Roy has more than double that, at 5.0 liters. Evening the playing field a bit, Tanner has a massive turbocharger and all-wheel drive; Roy has to filter all his supercharged power through the rear wheels only.
So, who wins? We suggest you see for yourself in the press release and video below. And we're holding out hope that Tanner's challenge at the end results in another video from Ford Racing...

2015 Ford Mustang Convertible makes inappropriate appearance in Detroit [w/video]

With the polar vortex fresh in the minds of Autoblog's Detroit-based staff, we're finding it funny that any manufacturer would choose January in the Motor City to show off a new and highly anticipated convertible to the general media and public for the first time. But Ford has done just that, giving us our first real peek at the new Mustang Convertible in the flesh.
The new Mustang Convertible is more or less unchanged from the standard coupe, with some subtle styling tweaks to accommodate the retractable soft top. Engine and transmission choices are identical to the hardtop, although we should expect slightly lower performance due to the hardware for the roof. Like the coupe, neither prices nor performance metrics have been published yet for the convertible.
Hop up top for our live gallery of images from the floor of the Detroit Auto Show.