2005 Ford F-250 6.0 Diesel Fx4 on 2040-cars

Auto blog

Project Ugly Horse: Part IX

One Step at a Time
Nearly every flavor of exotic driveline has been shoved into the ubiquitous Ford at some point or another.
Chuck Schwynoch had been patiently listening to my ramblings on the other end of the phone for a solid half hour. I'm not too big of a man to know when to ask for help, and at this point, I desperately needed some assistance. The truth is, working on a machine like a Fox Body Mustang is as easy as breathing thanks to the wealth of information available on the web. Nearly every flavor of exotic driveline has been shoved into the ubiquitous Ford at some point or another, and odds are the sorry souls behind those builds shared the highs and lows of their torment with the internet community.

Ford’s Onboard Scales and Smart Hitch win the 2022 Autoblog Technology of the Year award

The 2022 Autoblog Technology of the Year award goes to Ford for the Onboard Scales and Smart Hitch hauling and towing features found in the F-150 lineup. This new technology, as tested in the 2022 Ford F-150 Lightning, is a boon to pickup truck owners. Not only will it make observing your truck’s maximum loads easier and more intuitive, but it will also ensure youÂ’re hauling and towing in the safest-possible manner. We began the process with a long list of features to test and whittle down. Technologies like MercedesÂ’ new electric turbocharger, GMÂ’s Super Cruise with added towing capability and many more went through the consideration process, but we finally whittled the field down to just three finalists. They are: the GMC Hummer EV with its flashy CrabWalk four-wheel-steer technology, the Genesis GV60 with its facial recognition/fingerprint start technology, and of course FordÂ’s trucking gear. As is the norm for our Technology of the Year award, three main questions are asked, and editors assign point values based on how well the technologies perform in testing. How significant is this tech? How well does it work? And new for this year: Consider the Wow Factor. With the scores tallied, the Ford tech earned 123 points, topping the Hummer (117 points) and GV60 (108). This is the second straight win for Ford, which won the 2021 TOY Award with its Pro Power Onboard charging feature.  Ford joins Tesla (2014, 2016) as the only two-time winner of our Tech of the Year Award, which dates to 2013. Kia, Cadillac, Tesla, BMW, Chevy, Chrysler and Audi technologies are among the previous winners. 2022 Technology of the Year testing View 16 Photos While systems that tow and haul may not seem to be the latest or most sophisticated tech, they remain essential and Ford uses things like the infotainment system, taillights and the Ford mobile app to create a forward-looking experience Henry Ford would never have dreamed of when the first Model Ts were outfitted with beds for farm and war duty in 1917. Even 10 years ago, integrating tech in this manner would have seemed futuristic, but Ford pulls it off. “FordÂ’s clever towing and hauling features earned our award this year because they are easy to use, easy to understand and simply make your life as a truck owner better,” Autoblog Editor-in-Chief Greg Migliore said. “It was a competitive field this year, with HummerÂ’s CrabWalk and GenesisÂ’s Biometrics features both winning strong support.

James Franco and tiger tease Ford Super Bowl commercial

Ford has just released a teaser for its Super Bowl ad, and unlike just about every other automaker, it seems that the Blue Oval is going to make us wait until Sunday to see the full spot. The teaser is, um, strange.
It stars James Franco, who believes he is Ron Riggle, the comedian, Fox NFL Sunday host and retired Marine lieutenant colonel. There's also a tiger. The vague spot has Franco claiming that "this is no ordinary commercial." You'll note on the bottom right, there's a Ford logo and the hashtag #nearlydouble.
According to Automotive News, it's part of a massive viral effort being pushed forward by Ford and its dealerships. Ford sent different teasers and "vignettes" to dealership employees and asked them to share them on Facebook, Instagram and Twitter, in the hopes of creating a viral effect.