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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2015 Ford Mustang fuel economy ratings leaked

Thinking about buying a new Mustang, but want to know what kind of fuel economy it'll get? Well we have our first indication as the pony-car enthusiasts over at Mustang6G.com have gotten a hold of the Monroney window stickers for a few of the new 2015 Mustang models.
Although the V8 model is not among them, we can now see how the EPA has rated those models with a half dozen pistons or less. The Mustang EcoBoost with the turbo four and a manual transmission has been rated at 22 miles per gallon in the city and 31 on the highway. The V6 manual gets 17 city and 28 highway, while the V6 automatic squeezes out a bit more in the city at 19 mpg but carries the same 28 highway rating.
By way of comparison, the latest Chevy Camaro with the V6 and a stick shift gets the same 17/28 EPA rating as a similarly equipped new 'Stang, and the V6 automatic Camaro gets 18/27 (slightly behind the Ford, but if you opt for the Camaro 2LS with its V6, automatic and 2.92 rear axle ratio, you'll be looking at 19 and 30).

Ford recalling 433k cars for engines that don't shut off

Ford Motor Company has announced an enormous recall affecting 433,000 vehicles built between April 2014 and June 2015. There's a problem with the body control module in the affected vehicles that can prevent them from turning off, even if the key is removed from the ignition or stop/start button has been pressed. Individual models include the Focus and C-Max, both built at the Michigan Assembly Plant. The defective Foci were built between June 17, 2014 and June 12, 2015, while the C-Maxes were built between April 22, 2014 and June 12, 2015. Also affected are model year 2015 Escape CUVs, built at the Louisville Assembly Plant in Kentucky, between April 1, 2014 and June 12, 2015. As is usually the case, the overwhelming majority of vehicles – 374,381 – are registered in the United States, while the 52,180 are in Canada and 5,135 are in Mexico. The Blue Oval is not aware of any injuries or accidents due to this defect. Individual consumers, meanwhile, will need to report into dealers to have the body control module's software updated. Scroll down for the brief press release from Ford. Related Video: FORD ISSUES SAFETY COMPLIANCE RECALL IN NORTH AMERICA DEARBORN, Mich., July 2, 2015 – Ford Motor Company is issuing a safety compliance recall for approximately 433,000 vehicles in North America, including certain 2015 Focus, C-MAX and Escape vehicles, for an issue with the body control module. In these vehicles, it could be possible for the engine to continue to run after turning the ignition key to the "off" position and removing the key, or after pressing the Engine Start/Stop button. This is a compliance issue with FMVSS 114 regarding theft protection and rollaway prevention. Ford is not aware of any accidents or injuries associated with this issue. Affected vehicles include certain 2015 Focus vehicles built at Michigan Assembly Plant from June 17, 2014, through June 12, 2015; certain 2015 C-MAX vehicles built at Michigan Assembly Plant from April 22, 2014, through June 12, 2015; and certain 2015 Escape vehicles built at Louisville Assembly Plant from April 1, 2014, through June 12, 2015. There are 432,096 vehicles in North America, including 374,781 in the United States and federalized territories, 52,180 in Canada and 5,135 in Mexico. Dealers will update the body control module software at no cost to the customer.